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Journal of International Consumer Marketing Volume 34, 2022 - Issue 2
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Articles

A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism

Murat Aktana Faculty of Economics and Administrative Sciences, Muğla Sıtki Koçman University, Muğla, TurkeyCorrespondence[email protected]
&
Mahwish Anjamb College of Business, Al Ghurair University, Dubai, United Arab Emirates
Pages 151-167 | Published online: 21 Jun 2021

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Read on this site (3)

Dalia Abdelwahab, Sonia San-Martín & Nadia Jiménez. (2023) Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty. Journal of International Consumer Marketing 35:3, pages 314-332.
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Ronnie Chuang-Rang Gao. (2022) A Cross-Cultural Investigation on Consumer Responses to Failures of Domestic and Foreign Products. Journal of International Consumer Marketing 0:0, pages 1-24.
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Umer Zaman, Murat Aktan, Madeeha Gohar Qureshi, Funda Bayrakdaroglu & Shahid Nawaz. (2021) Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism. Cogent Business & Management 8:1.
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Articles from other publishers (2)

Murat Aktan & Önder Kethüda. (2023) The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency. Journal of Consumer Behaviour.
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Evelyn Hendriana, Khairil Wahidin Awang & Raja Nerina Raja Yusof. (2023) The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries. Place Branding and Public Diplomacy.
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