Journal of International Consumer Marketing, Volume 34, Issue 2 (2022)

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Journal of International Consumer Marketing, Volume 34, Issue 2 (2022)

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Vol 36, 2024 Vol 35, 2023 Volume 34, 2022 Vol 33, 2021 Vol 32, 2020 Vol 31, 2019 Vol 30, 2018 Vol 29, 2017 Vol 28, 2016 Vol 27, 2015 Vol 26, 2014 Vol 25, 2013 Vol 24, 2012 Vol 23, 2010-2011 Vol 22, 2009-2010 Vol 21, 2008-2009 Vol 20, 2007-2008 Vol 19, 2006-2007 Vol 18, 2005-2006 Vol 17, 2004-2005 Vol 16, 2004 Vol 15, 2002-2003 Vol 14, 2002 Vol 13, 2000-2001 Vol 12, 1999-2000 Vol 11, 1999 Vol 10, 1998-1999 Vol 9, 1996-1997 Vol 8, 1995-1996 Vol 7, 1994-1995 Vol 6, 1993-1994 Vol 5, 1993 Vol 4, 1992 Vol 3, 1991 Vol 2, 1989-1990 Vol 1, 1988-1989
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Articles

Article
Digital Payments and Financial Wellbeing of the Rural Poor: The Moderating Role of Age and Gender
Robert Kwame Dzogbenuku, George Kofi Amoako, Desmond K Kumi & Gifty Agyeiwaa Bonsu
Pages: 113-136
Published online: 01 Jun 2021
AbstractforDigital Payments and Financial Wellbeing of the Rural Poor: The Moderating Role of Age and Gender | Full Text | References | PDF (1.8 MB) | EPUB
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Article
The Effects of Macro and Micro Country Image on Consumer Brand Preferences
Maria del Mar Garcia-De los Salmones, Angel Herrero & Hector San Martin
Pages: 137-150
Published online: 18 May 2021
AbstractforThe Effects of Macro and Micro Country Image on Consumer Brand Preferences | Full Text | References | PDF (1.2 MB) | EPUB
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Article
A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism
Murat Aktan & Mahwish Anjam
Pages: 151-167
Published online: 21 Jun 2021
AbstractforA Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism | Full Text | References | PDF (1.9 MB) | EPUB
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Article
Effects of Luxury Perceptions on Purchase Intention of High-Tech Products
Sean Chih-Hsiang Ho, Ying-Jung Yvonne Yeh & Tom M. Y. Lin
Pages: 168-183
Published online: 22 Jun 2021
AbstractforEffects of Luxury Perceptions on Purchase Intention of High-Tech Products | Full Text | References | PDF (1.3 MB) | EPUB
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Review

Environmental Labeling: An Analysis of the Past 22 Years of Research
Reinaldo Joaquim dos S. Dórea, Diogo A. Lopes Silva, José A. de Almeida Neto & Luciano B. Rodrigues
Pages: 184-200
Published online: 02 Aug 2021
AbstractforEnvironmental Labeling: An Analysis of the Past 22 Years of Research | Full Text | References | PDF (1.7 MB) | EPUB
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Articles

Article
Visual References in the Description of Print Advertisements. A Four-Country Cross-Cultural Analysis
Martyna Gliniecka
Pages: 201-213
Published online: 18 Jun 2021
AbstractforVisual References in the Description of Print Advertisements. A Four-Country Cross-Cultural Analysis | Full Text | References | PDF (1 MB) | EPUB
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Article
Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context
Inwon Kang, Jakyung Koo, Jeong Hugh Han & Sungjoon Yoo
Pages: 214-230
Published online: 19 Jul 2021
AbstractforMillennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context | Full Text | References | PDF (1.5 MB) | EPUB
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Open Access

Book Review

Book Review
Marketing Countries, Places, and Place-Associated Brands: Identity and Image
By Nicolas Papadopoulos and Mark Cleveland. Edward Elgar: Cheltenham, UK 2021. 366 pp. ISBN 978-1-83910-736-8. List Price: ₤120/$175 (Hardcover), from ₤48/$68 (eBook)
C. Anthony Di Benedetto
Pages: 231-233
Published online: 17 Jan 2022
First Page PreviewforMarketing Countries, Places, and Place-Associated Brands: Identity and Image | Full Text | References | PDF (191.8 KB) | EPUB
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