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Journal of International Consumer Marketing Volume 34, 2022 - Issue 2
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Book Review

Marketing Countries, Places, and Place-Associated Brands: Identity and Image

By Nicolas Papadopoulos and Mark Cleveland. Edward Elgar: Cheltenham, UK 2021. 366 pp. ISBN 978-1-83910-736-8. List Price: ₤120/$175 (Hardcover), from ₤48/$68 (eBook)

C. Anthony Di BenedettoProfessor of Marketing and Supply Chain Management, Temple University, Philadelphia, PA, USACorrespondence[email protected]
Pages 231-233 | Published online: 17 Jan 2022

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