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Journal of International Consumer Marketing Volume 35, 2023 - Issue 2
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Article

A Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors

Ganesh KumarDepartment of Management Studies, Indian Institute of Technology (IIT), Roorkee, Uttarakhand, IndiaView further author information
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Jogendra Kumar NayakDepartment of Management Studies, Indian Institute of Technology (IIT), Roorkee, Uttarakhand, IndiaCorrespondence[email protected]
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Pages 147-165 | Published online: 09 May 2022

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Dudi Amarullah & Tanti Handriana. (2022) Utilization of Theory of Planned Behavior to Predict Consumer Behavioral Intention toward “Buy-Local” Campaign: Do National Identity Expressions Matter?. Journal of International Consumer Marketing 0:0, pages 1-16.
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Articles from other publishers (2)

Juan Pablo Loaiza-Ramírez, Torsten Reimer & Carlos Eduardo Moreno-Mantilla. (2022) Who prefers renewable energy? A moderated mediation model including perceived comfort and consumers’ protected values in green energy adoption and willingness to pay a premium. Energy Research & Social Science 91, pages 102753.
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Yuxuan Wu. 2022. Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022). Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) 98 113 .

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