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Original Articles

Shaping Halal Into a Brand? Factors Affecting Consumers’ Halal Brand Purchase Intention

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Read on this site (5)

Mohamed M. Mostafa. (2022) Mining halal food search pathways down the Wikipedia’s rabbit hole. Food, Culture & Society 25:1, pages 49-69.
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Mohamed M. Mostafa. (2021) Information Diffusion in Halal Food Social Media: A Social Network Approach. Journal of International Consumer Marketing 33:4, pages 471-491.
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Mohamed M. Mostafa. (2020) Global halal food discourse on social media: a text mining approach. The Journal of International Communication 26:2, pages 211-237.
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Mohamed M. Mostafa. (2018) Mining and mapping halal food consumers: A geo-located Twitter opinion polarity analysis. Journal of Food Products Marketing 24:7, pages 858-879.
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AbdulElah Hakeem & Hoon Lee. (2018) Understanding Muslim visitors’ attitudes towards Korean street food. International Journal of Tourism Sciences 18:3, pages 215-235.
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Articles from other publishers (21)

Fachrurazi Fachrurazi, Sahat Aditua Fandhitya Silalahi, Hariyadi Hariyadi & Achmad Muchaddam Fahham. (2022) Building halal industry in Indonesia: the role of electronic word of mouth to strengthen the halal brand image. Journal of Islamic Marketing 14:8, pages 2109-2129.
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Nuryakin, Mohd Shamsuri Md Saad & Maghfira Rizky Maulani. (2023) Purchase intention behavior of halal cosmetics. Comparing study between Indonesia and Malaysia millennial generation. Journal of Islamic Accounting and Business Research.
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Muhammad Ashraf Fauzi. (2022) Consumer purchase of halal certified product: a quantitative systematic literature review. Journal of Islamic Marketing 14:6, pages 1397-1416.
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Tinashe Musasa & Tshepo Tlapana. (2023) Assessing the significance of retail service quality on shopping frequency: an adaptation of retail service quality (RSQS) model. European Journal of Management Studies.
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Heru Yulianto, Yohanes Sutomo, Dyah Palupiningtyas & Krisnawati Setyaningrum Nugraheni. (2021) Investigating the role of interactive social media and halal brand equity on purchase decision-making: direct and indirect effects. Measuring Business Excellence 26:4, pages 524-540.
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Muchammad Agung Miftahuddin, Wiwiek Rabiatul Adawiyah, Refius Pradipta & Faizal Wihuda. (2022) Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust. Innovative Marketing 18:4, pages 62-73.
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Alexander Preko, Iddrisu Mohammed & Azizbek Allaberganov. (2021) Antecedents of brand equity on halal tourism destination. Journal of Islamic Marketing 13:8, pages 1685-1702.
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Adil Khan, Mohd Yasir Arafat & Mohammad Khalid Azam. (2020) Role of halal literacy and religiosity in buying intention of halal branded food products in India. Journal of Islamic Marketing 13:2, pages 287-308.
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Adil Khan, Abdul Saboor Mohammad & Shahaliza Muhammad. (2020) An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia. Journal of Islamic Marketing 12:8, pages 1492-1520.
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Mohammad Ismath Ramzy, Peer Mohamed Mohamed Irfan & Zaharah Hussin. (2021) Religiosity as a Mechanism to Control Delinquent Behaviour of School Students. Religions 12:10, pages 823.
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Afzaal Ali, Mehkar Sherwani, Adnan Ali, Zeeshan Ali & Mariam Sherwani. (2020) Investigating the antecedents of halal brand product purchase intention: an empirical investigation. Journal of Islamic Marketing 12:7, pages 1339-1362.
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Ihsan Effendi, Miftahuddin Murad, Ahmad Rafiki & Mitra Musika Lubis. (2020) The application of the theory of reasoned action on services of Islamic rural banks in Indonesia. Journal of Islamic Marketing 12:5, pages 951-976.
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Fitry Oktavia Fatmi, Anis Najiha Ahmad & Betania Kartika. (2020) Determinants affecting purchase intention of halal products: an article review. Journal of Halal Product and Research 3:2, pages 63.
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S.Sarifah Radiah Shariff, Hezlin Shadan, Siti Aimi Sarah Zainal Abidin, Azlina Muhammad & Shahrin Nasir. (2020) Halalan Toyyiban Warehouse Performance Model: An Adapted Balanced Scorecard Approach. Halalan Toyyiban Warehouse Performance Model: An Adapted Balanced Scorecard Approach.
Adil Zia. (2020) Assessing the service quality of department store using RSQS an Empirical study of Albaha Region, Saudi Arabia. Rajagiri Management Journal 14:1, pages 19-33.
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Abid Haleem, Mohd Imran Khan, Shahbaz Khan & Abdur Rahman Jami. (2020) Research status in Halal: a review and bibliometric analysis. Modern Supply Chain Research and Applications 2:1, pages 23-41.
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Haruna Babatunde Jaiyeoba, Moha Asri Abdullah & Abdul Razak Dzuljastri. (2019) Halal certification mark, brand quality, and awareness. Journal of Islamic Marketing 11:6, pages 1657-1670.
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Kashif Farhat, Wajeeha Aslam & Bin Mohd. Mokhtar Sany Sanuri. (2019) Predicting the intention of generation M to choose family takaful and the role of halal certification. Journal of Islamic Marketing 10:3, pages 724-742.
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Farzana Quoquab, Nur Zulaikha Mohamed Sadom & Jihad Mohammad. (2019) Driving customer loyalty in the Malaysian fast food industry. Journal of Islamic Marketing 11:6, pages 1367-1387.
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Mohamed M. Mostafa. (2018) Clustering halal food consumers: A Twitter sentiment analysis. International Journal of Market Research 61:3, pages 320-337.
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Fouad Al-Salem & Mohamed M. Mostafa. (2019) Clustering Kuwaiti consumer attitudes towards Sharia-compliant financial products. International Journal of Bank Marketing 37:1, pages 142-155.
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