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Original Articles

Virtual reality in product evaluations with potential customers: An exploratory study comparing virtual reality with conventional product representations

Pages 311-328 | Published online: 22 Jan 2007

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Read on this site (8)

Jamie O’Hare, Elies Dekoninck, Mendy Mombeshora, Philippe Martens, Niccolò Becattini & Jean-Francois Boujut. (2020) Defining requirements for an Augmented Reality system to overcome the challenges of creating and using design representations in co-design sessions. CoDesign 16:2, pages 111-134.
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Lei Zhang, Xuening Chu & Deyi Xue. (2019) Identification of the to-be-improved product features based on online reviews for product redesign. International Journal of Production Research 57:8, pages 2464-2479.
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Emilie Loup-Escande, Jean-Marie Burkhardt, Hervé Christofol & Simon Richir. (2010) A Decision-making Help Tool in Innovative Product Design. Journal of Decision Systems 19:1, pages 9-31.
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Adam Vrechopoulos, Konstantina Apostolou & Vasilios Koutsiouris. (2009) Virtual reality retailing on the web: emerging consumer behavioural patterns. The International Review of Retail, Distribution and Consumer Research 19:5, pages 469-482.
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Hyungjun Park, Jeong-Soo Son & Kwan-Heng Lee. (2008) Design evaluation of digital consumer products using virtual reality-based functional behaviour simulation. Journal of Engineering Design 19:4, pages 359-375.
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R. I. Campbell, D. J. De Beer, L. J. Barnard, G. J. Booysen, M. Truscott, R. Cain, M. J. Burton, D. E. Gyi & R. Hague. (2007) Design evolution through customer interaction with functional prototypes. Journal of Engineering Design 18:6, pages 617-635.
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Alma Berneburg. (2007) Interactive 3D Simulations in Measuring Consumer Preferences: Friend or Foe to Test Results?. Journal of Interactive Advertising 8:1, pages 1-13.
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Derek F. Sheldon. (2006) Design Review 2005/2006—The ever increasing maturity of design research papers and case studies. Journal of Engineering Design 17:6, pages 481-486.
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Articles from other publishers (35)

Almudena Palacios-Ibáñez, Francisco Felip-Miralles, Julia Galán, Carlos García-García & Manuel Contero. (2023) Consumer Subjective Impressions in Virtual Reality Environments: The Role of the Visualization Technique in Product Evaluation. Electronics 12:14, pages 3051.
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Almudena Palacios-Ibáñez, María Alonso-García, Manuel Contero & Jorge D. Camba. (2023) The Influence of Hand Tracking and Haptic Feedback for Virtual Prototype Evaluation in the Product Design Process. Journal of Mechanical Design 145:4.
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Almudena Palacios-Ibáñez, Raúl Navarro-Martínez, Joaquín Blasco-Esteban, Manuel Contero & Jorge D. Camba. (2023) On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development process. Computers in Industry 144, pages 103780.
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Yinshu Zhao, Alexander Schnack, Anuradha Mathrani, Aysu Erensoy, Vibhav Chitale & Nilufar Baghaei. (2022) Virtual Reality Stores: Studies on Shopper Perceptions and Behaviors. Virtual Reality Stores: Studies on Shopper Perceptions and Behaviors.
Volker Settgast, Konstantinos Kostarakos, Eva Eggeling, Manfred Hartbauer & Torsten Ullrich. (2022) Product Tests in Virtual Reality: Lessons Learned during Collision Avoidance Development for Drones. Designs 6:2, pages 33.
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Wiesław Urban, Elżbieta Krawczyk-Dembicka & Krzysztof Łukaszewicz. 2022. Advances in Manufacturing III. Advances in Manufacturing III 186 199 .
Kirsten Cowan, Nathalie Spielmann, Esther Horn & Clovis Griffart. (2021) Perception is reality… How digital retail environments influence brand perceptions through presence. Journal of Business Research 123, pages 86-96.
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María-Jesús Agost, Margarita Vergara & Vicente Bayarri. 2021. Human Interface and the Management of Information. Information Presentation and Visualization. Human Interface and the Management of Information. Information Presentation and Visualization 3 15 .
Gaetano Cascini, Jamie O'Hare, Elies Dekoninck, Niccolo Becattini, Jean-François Boujut, Fatma Ben Guefrache, Iacopo Carli, Giandomenico Caruso, Lorenzo Giunta & Federico Morosi. (2020) Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry 123, pages 103308.
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Alexander Toet, Fabienne Heijn, Anne-Marie Brouwer, Tina Mioch & Jan B. F. van Erp. (2020) An Immersive Self-Report Tool for the Affective Appraisal of 360° VR Videos. Frontiers in Virtual Reality 1.
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Francisco Felip, Julia Galán, Carlos García-García & Elena Mulet. (2019) Influence of presentation means on industrial product evaluations with potential users: a first study by comparing tangible virtual reality and presenting a product in a real setting. Virtual Reality 24:3, pages 439-451.
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Chih-Hsing Chu & Erh-Ting Kao. (2020) A Comparative Study of Design Evaluation with Virtual Prototypes Versus a Physical Product. Applied Sciences 10:14, pages 4723.
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Linda D. Hollebeek, Moira K. Clark, Tor W. Andreassen, Valdimar Sigurdsson & Dale Smith. (2020) Virtual reality through the customer journey: Framework and propositions. Journal of Retailing and Consumer Services 55, pages 102056.
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Aurora Berni & Yuri Borgianni. (2020) Applications of Virtual Reality in Engineering and Product Design: Why, What, How, When and Where. Electronics 9:7, pages 1064.
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Kirsten Cowan & Seth Ketron. (2019) Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology. European Journal of Marketing 53:8, pages 1585-1611.
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Ida Ninett Skovgaard K. Andersen, Alexandra A. Kraus, Christian Ritz & Wender L.P. Bredie. (2019) Desires for beverages and liking of skin care product odors in imaginative and immersive virtual reality beach contexts. Food Research International 117, pages 10-18.
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Jonas Jasper. (2019) Virtual Reality-Based Product Representations in Conjoint Analysis. INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT 4:6, pages 51-67.
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Klaus Backhaus & Philipp BuffPhilipp Buff. 2019. MarktLab 2.0. MarktLab 2.0 39 72 .
Lars-Ola Bligård, Cecilia Berlin & Cecilia Österman. (2018) The power of the dollhouse: Comparing the use of full-scale, 1:16-scale and virtual 3D-models for user evaluation of workstation design. International Journal of Industrial Ergonomics 68, pages 344-354.
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Ioannis Krasonikolakis, Adam Vrechopoulos, Athanasia Pouloudi & Sergios Dimitriadis. (2018) Store layout effects on consumer behavior in 3D online stores. European Journal of Marketing 52:5/6, pages 1223-1256.
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Alex Gabriel & Mario Ortiz. (2017) Virtual Reality and Recommendation System to Design Mobility System. Virtual Reality and Recommendation System to Design Mobility System.
Helena Van Kerrebroeck, Malaika Brengman & Kim Willems. (2017) Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall. Computers in Human Behavior 77, pages 437-450.
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Lei Zhang, Xuening Chu, Hansi Chen & Deyi Xue. (2017) Identification of Performance Requirements for Design of Smartphones Based on Analysis of the Collected Operating Data. Journal of Mechanical Design 139:11.
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Tracy Harwood & Martin Jones. 2016. Multi-Channel Marketing, Branding and Retail Design. Multi-Channel Marketing, Branding and Retail Design 219 246 .
Soheil Arastehfar, Ying Liu & Wen Feng Lu. (2016) An Evaluation Methodology for Design Concept Communication Using Digital Prototypes. Journal of Mechanical Design 138:3.
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Juan-Carlos Rojas, Manuel Contero, Noemí Bartomeu & Jaime Guixeres. (2015) Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles. Packaging Technology and Science 28:12, pages 1047-1056.
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Anders Häggman, Geoff Tsai, Catherine Elsen, Tomonori Honda & Maria C. Yang. (2015) Connections Between the Design Tool, Design Attributes, and User Preferences in Early Stage Design. Journal of Mechanical Design 137:7.
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Max Hoermann & Maximilian Schwalm. 2015. Virtual, Augmented and Mixed Reality. Virtual, Augmented and Mixed Reality 470 479 .
Noah Tovares, Peter Boatwright & Jonathan Cagan. (2014) Experiential Conjoint Analysis: An Experience-Based Method for Eliciting, Capturing, and Modeling Consumer Preference. Journal of Mechanical Design 136:10.
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Tahira N. Reid, Erin F. MacDonald & Ping Du. (2013) Impact of Product Design Representation on Customer Judgment. Journal of Mechanical Design 135:9.
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Hyungjun Park & Hee-Cheol Moon. (2013) Design evaluation of information appliances using augmented reality-based tangible interaction. Computers in Industry 64:7, pages 854-868.
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Berenice Serrano, Cristina Botella, Rosa M. Baños & Mariano Alcañiz. (2013) Using virtual reality and mood-induction procedures to test products with consumers of ceramic tiles. Computers in Human Behavior 29:3, pages 648-653.
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Jae Yeol Lee, Gue Won Rhee & Hyungjun Park. (2009) AR/RP-based tangible interactions for collaborative design evaluation of digital products. The International Journal of Advanced Manufacturing Technology 45:7-8, pages 649-665.
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Hyungjun Park, Hee-Cheol Moon & Jae Yeol Lee. (2009) Tangible augmented prototyping of digital handheld products. Computers in Industry 60:2, pages 114-125.
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Aslı Şahin, Maria Bøe, Janis Terpenny & Jan Helge Bøhn. (2007) A Study to Understand Perceptual Discrepancies Using Visual Illusions and Data Envelopment Analysis (DEA). Journal of Mechanical Design 129:7, pages 744-752.
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