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Original Articles

A methodology of integrating marketing with engineering for defining design specifications of new products

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Pages 201-213 | Received 08 Jan 2009, Accepted 09 Jul 2009, Published online: 25 Sep 2009

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Lina He, Zhenyong Wu, Wei Xiang, Mark Goh, Zhitao Xu, Wenyan Song, Xinguo Ming & Xiao Wu. (2021) A novel Kano-QFD-DEMATEL approach to optimise the risk resilience solution for sustainable supply chain. International Journal of Production Research 59:6, pages 1714-1735.
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Chih-Hsuan Wang. (2015) Integrating Kansei engineering with conjoint analysis to fulfil market segmentation and product customisation for digital cameras. International Journal of Production Research 53:8, pages 2427-2438.
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Chih-Hsuan Wang & Chu-Wei Wu. (2014) Combining conjoint analysis with Kano model to optimize product varieties of smart phones: a VIKOR perspective. Journal of Industrial and Production Engineering 31:4, pages 177-186.
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Chih-Hsuan Wang. (2013) Incorporating customer satisfaction into the decision-making process of product configuration: a fuzzy Kano perspective. International Journal of Production Research 51:22, pages 6651-6662.
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Articles from other publishers (17)

Ahmed M. Ibrahim, Mohammad A. Hassanain & Mohamed H. Salaheldin. (2023) Assessment of specifications' usability for engineering projects of the built environment. International Journal of Building Pathology and Adaptation.
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Lanndon Ocampo, Joerabell Lourdes Aro, Samantha Shane Evangelista, Fatima Maturan, Nadine May Atibing, Kafferine Yamagishi & Egberto SelerioJr.Jr.. (2023) Synthesis of strategies in post-COVID-19 public sector supply chains under an intuitionistic fuzzy environment. Socio-Economic Planning Sciences 85, pages 101340.
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Wencheng Huang, Yue Zhang, Yifei Xu, Rui Zhang, Minhao Xu Xu & Yang Wang. (2021) URBAN RAIL TRANSIT PASSENGER SERVICE QUALITY EVALUATION BASED ON THE KANO–ENTROPY–TOPSIS MODEL: THE CHINA CASE. Transport 37:2, pages 98-109.
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Kwai-Sang Chin, Qiang Yang, Catherine Y.P. Chan, Kwok L. Tsui & Yan-lai Li. (2019) Identifying passengers’ needs in cabin interiors of high-speed rails in China using quality function deployment for improving passenger satisfaction. Transportation Research Part A: Policy and Practice 119, pages 326-342.
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Shipei Li, Dunbing Tang, Jun Yang, Qi Wang, Inayat Ullah & Haihua Zhu. (2019) A novel approach for capturing and evaluating dynamic consumer requirements in open design. Advanced Engineering Informatics 39, pages 95-111.
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Reynir Smari Atlason, Arnaldur Smari Stefansson, Miriam Wietz & Davide Giacalone. (2018) A rapid Kano-based approach to identify optimal user segments. Research in Engineering Design 29:3, pages 459-467.
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Lina He, Wenyan Song, Zhenyong Wu, Zhitao Xu, Maokuan Zheng & Xinguo Ming. (2017) Quantification and integration of an improved Kano model into QFD based on multi-population adaptive genetic algorithm. Computers & Industrial Engineering 114, pages 183-194.
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Salman Nazari-Shirkouhi & Abbas Keramati. (2017) Modeling customer satisfaction with new product design using a flexible fuzzy regression-data envelopment analysis algorithm. Applied Mathematical Modelling 50, pages 755-771.
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Chih-Hsuan Wang & Hsin-Tze Chin. (2017) Integrating affective features with engineering features to seek the optimal product varieties with respect to the niche segments. Advanced Engineering Informatics 33, pages 350-359.
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Chih-Hsuan Wang. (2017) Incorporating the concept of systematic innovation into quality function deployment for developing multi-functional smart phones. Computers & Industrial Engineering 107, pages 367-375.
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Lina He, Xinguo Ming, Miao Li, Maokuan Zheng & Zhitao Xu. (2017) Understanding customer requirements through quantitative analysis of an improved fuzzy Kano’s model. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture 231:4, pages 699-712.
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Chih-Hsuan Wang & Su-Hau Nien. (2016) Combining multiple correspondence analysis with association rule mining to conduct user-driven product design of wearable devices. Computer Standards & Interfaces 45, pages 37-44.
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C.K. Kwong, Huimin Jiang & X.G. Luo. (2016) AI-based methodology of integrating affective design, engineering, and marketing for defining design specifications of new products. Engineering Applications of Artificial Intelligence 47, pages 49-60.
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Yuanyuan Liu, Yizeng Chen, Jian Zhou & Shuya Zhong. (2015) Fuzzy linear regression models for QFD using optimized h values. Engineering Applications of Artificial Intelligence 39, pages 45-54.
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Chih-Hsuan Wang & Juite Wang. (2014) Combining fuzzy AHP and fuzzy Kano to optimize product varieties for smart cameras: A zero-one integer programming perspective. Applied Soft Computing 22, pages 410-416.
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Bimal P. Nepal, Om Prakash Yadav & Michael D. Johnson. (2014) Multistate Belief Probabilities-Based Prioritization Framework for Customer Satisfaction Attributes in Product Development. IEEE Transactions on Systems, Man, and Cybernetics: Systems 44:6, pages 728-743.
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Salman Nazari-Shirkouhi, Abbas Keramati & Kamran Rezaie. (2013) Improvement of customers’ satisfaction with new product design using an adaptive neuro-fuzzy inference systems approach. Neural Computing and Applications 23:S1, pages 333-343.
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