A methodology of integrating marketing with engineering for defining design specifications of new products

References

• Back , T. and Schwefel , H. P. 1993 . An overview of evolutionary algorithms for parameter optimization . Evolutionary Computation , 1 ( 1 ) : 1 – 23 .
   Web of Science ®Google Scholar
• Besharati , B. 2006 . Multi-objective single product robust optimization: an integrated design and marketing approach . Transactions of the ASME , 128 ( 4 ) : 884 – 892 .
   Web of Science ®Google Scholar
• Chatterjee , S. , Carrera , C. and Lynch , L. A. 1995 . Genetic algorithms and travelling salesman problems . European Journal of Operational Research , 93 ( 3 ) : 490 – 510 .
   Web of Science ®Google Scholar
• Chen , Y. and Chen , L. 2006 . A non-linear possibilistic regression approach to model functional relationships in product planning . International Journal of Advanced Manufacturing Technology , 28 ( 11–12 ) : 1175 – 1181 .
   Web of Science ®Google Scholar
• Chen , Y. Z. 2004 . Fuzzy regression-based mathematical programming for quality function deployment . International Journal of Production Research , 42 ( 5 ) : 1009 – 1027 .
   Web of Science ®Google Scholar
• Chu , P. C. and Beasley , J. E. 1996 . A genetic algorithm for the set covering problem . European Journal of Operation Research , 94 ( 2 ) : 392 – 404 .
   Web of Science ®Google Scholar
• Chu , P. C. and Beasley , J. E. 1997 . A genetic algorithm for the generalised assignment problem . Computers Operations Research , 24 ( 1 ) : 17 – 23 .
   Web of Science ®Google Scholar
• Crawford , M. and Benedetto , A. 2003 . New products management , 7 , New York : McGraw-Hill Irwin .
   Google Scholar
• Dawson , D. and Askin , R. G. 1999 . Optimal new product design using quality function deployment with empirical value functions . Quality and Reliability Engineering International , 15 ( 1 ) : 17 – 32 .
   Web of Science ®Google Scholar
• De Jong , K. A. 1975 . An analysis of the behaviour of a class of genetic adaptive systems , Department of Computer and Communication Science, University of Michigan . Thesis (PhD)
   Google Scholar
• De Jong, K.A. and Spears, W.M., 1990. An analysis of the interacting roles of population size and crossover in genetic algorithms. Lecture notes in computer science, Vol. 496, Proceedings of the 1st workshop on parallel problem solving from nature. 38–47
   Google Scholar
• Eiben , A. E. , Hinterding , R. and Michalewicz , Z. 1999 . Parameter control in evolutionary algorithms . IEEE Transactions on Evolutionary Computation , 3 ( 2 ) : 124 – 141 .
   Web of Science ®Google Scholar
• Fung , R. Y.K. , Chen , Y. and Tang , J. 2006 . Estimating function relationships for product planning under uncertainties . Fuzzy Sets and Systems , 157 ( 1 ) : 98 – 122 .
   Web of Science ®Google Scholar
• Goldberg , D. E. 1989 . “ Genetic algorithms in search, optimization and machine learning ” . Boston , MA : Addison Wesley Longman .
   Google Scholar
• Grefenstette , J. J. 1986 . Optimization of control parameters for genetic algorithms . IEEE Transaction on Systems, Man and Cybernetics , 16 ( 1 ) : 122 – 128 .
   Web of Science ®Google Scholar
• Jiao , J. and Zhang , Y. 2007 . Product portfolio planning with customer-engineering interaction . IIE Transactions , 37 ( 9 ) : 801 – 814 .
   Web of Science ®Google Scholar
• Johnson , R. A. and Wichern , D. W. 1992 . Applied multivariate statistical analysis , Englewood Cliffs , NJ : Prentice Hall .
   Google Scholar
• Kang , N. , Kim , J. and Park , Y. 2007 . Integration of marketing domain and R&D domain in NPD design process . Industrial Management and Data Systems , 107 ( 6 ) : 780 – 801 .
   Web of Science ®Google Scholar
• Kano , N. 1984 . Attractive quality and must-be quality . The Journal of the Japanese Society for Quality Control , 14 ( 2 ) : 39 – 48 .
   Google Scholar
• Kumar , D. , Chen , W. and Simpson , T. W. 2009 . A market-driven approach to product family design . International Journal of Production Research , 47 ( 1 ) : 71 – 104 .
   Web of Science ®Google Scholar
• Kwong , C. K. and Bai , H. 2005 . Fuzzy regression approach to process modeling and optimization of epoxy dispensing . International Journal of Production Research , 43 ( 12 ) : 2359 – 2375 .
   Web of Science ®Google Scholar
• Luo , L. 2005 . Design of robust new products under variability: marketing meets design . Journal of Product Innovation Management , 22 ( 2 ) : 177 – 192 .
   Web of Science ®Google Scholar
• Michalek , J. J. , Feinberg , F. M. and Papalambros , P. Y. 2005 . Linking marketing and engineering product design decisions via analytical target cascading . Journal of Product Innovation Management , 22 ( 1 ) : 42 – 62 .
   Web of Science ®Google Scholar
• Michalek , J. J. 2006 . Balancing marketing and manufacturing objectives in product line design . Mechanical Design , 128 ( 6 ) : 1196 – 1204 .
   Web of Science ®Google Scholar
• Reeves , C. 1997 . Genetic algorithms for operations researcher . INFORMS Journal on Computing , 9 ( 3 ) : 231 – 250 .
   Google Scholar
• Zhou , M. 1998 . Fuzzy logic and optimization models for implementing QFD . Computers and Industrial Engineering , 35 ( 1–2 ) : 237 – 240 .
   Web of Science ®Google Scholar