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Journal of Wine Research Volume 35, 2024 - Issue 1
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Articles

A curious tale of wine labelling: how the colour of a wine label influences purchase intention

Saket Joshia Chateau Grand Lartigue, Saint-Émilion, France;b Department of Marketing, University of Auckland, Auckland, New Zealand
,
Rory Mulcahyc Department of Marketing, University of Sunshine Coast, Sippy Downs, Australia
,
Cleone Ladlowd Department of Marketing, Griffith University, Gold Coast, Australia
,
Brad Eskridgee Department of Marketing, Bradley University, Peoria, IL, USA
,
Vicki Andonopoulosf Department of Marketing, University of Sydney, Camperdown, Australia
&
Gavin Northeyd Department of Marketing, Griffith University, Gold Coast, Australia;g Griffith Institute For Tourism (GIFT), Gold Coast, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3533-1128
ORCID Icon
Pages 15-33 | Received 23 Apr 2023, Accepted 20 Jan 2024, Published online: 01 Feb 2024

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