Advanced search
Publication Cover
Journal of Wine Research Volume 35, 2024 - Issue 1
Submit an article Journal homepage
1,218
Views
0
CrossRef citations to date
0
Altmetric
Articles

A curious tale of wine labelling: how the colour of a wine label influences purchase intention

Saket Joshia Chateau Grand Lartigue, Saint-Émilion, France;b Department of Marketing, University of Auckland, Auckland, New Zealand
,
Rory Mulcahyc Department of Marketing, University of Sunshine Coast, Sippy Downs, Australia
,
Cleone Ladlowd Department of Marketing, Griffith University, Gold Coast, Australia
,
Brad Eskridgee Department of Marketing, Bradley University, Peoria, IL, USA
,
Vicki Andonopoulosf Department of Marketing, University of Sydney, Camperdown, Australia
&
Gavin Northeyd Department of Marketing, Griffith University, Gold Coast, Australia;g Griffith Institute For Tourism (GIFT), Gold Coast, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3533-1128
ORCID Icon
Pages 15-33 | Received 23 Apr 2023, Accepted 20 Jan 2024, Published online: 01 Feb 2024

Reprints and Permissions

Permission is granted subject to the terms of the License under which the work was published. Permission will be required if your reuse is not covered by the terms of the License.

To request a reprint or commercial or derivative permissions for this article, please click on the relevant link below.

Order Reprints Request Permissions

For more information please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.