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The International Journal of Human Resource Management Volume 26, 2015 - Issue 2: Cross-cultural management perspectives
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Original Articles

Recontextualising a strategic concept within a globalising company: a case study on Carlsberg's ‘Winning Behaviours’ strategy

Anne-Marie SøderbergDepartment of Intercultural Communication and Management, Copenhagen Business School, Copenhagen, DenmarkCorrespondence[email protected]
Pages 231-257 | Published online: 11 Jun 2014

Citations (11)

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Read on this site (2)

Therese E. Sverdrup & Annelise Ly. (2023) The role of recontextualization and socialization practices in transferring corporate values from a small Norwegian IT company to an Indian subsidiary. The International Journal of Human Resource Management 34:17, pages 3336-3367.
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Solange Hamrin. (2016) Recontextualizing Communicative Leadership: The Interplay of Discourses in a Swedish Multinational Organization. International Journal of Strategic Communication 10:1, pages 18-35.
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Articles from other publishers (9)

Yen Tran & Anh Tran Tram Truong. (2022) Knowledge recontextualization by returnee entrepreneurs: The dynamic learning perspective. Journal of International Management 28:3, pages 100922.
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Aušrinė Šilenskytė & Adam Smale. (2020) Multilevel theorizing in international business: the case of research on strategy implementation in MNCs. critical perspectives on international business 17:4, pages 502-521.
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Angela Kornau, Ilka Marie Frerichs & Barbara Sieben. (2020) An empirical analysis of research paradigms within international human resource management: The need for more diversity. German Journal of Human Resource Management: Zeitschrift für Personalforschung 34:2, pages 148-177.
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Majken Schultz & Tor Hernes. (2019) Temporal interplay between strategy and identity: Punctuated, subsumed, and sustained modes. Strategic Organization 18:1, pages 106-135.
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Christian LebrenzChristian Lebrenz. 2020. Strategie und Personalmanagement. Strategie und Personalmanagement 237 263 .
Farhan Ahmad & Wilhelm Barner-Rasmussen. (2019) False foe? When and how code switching practices can support knowledge sharing in multinational corporations. Journal of International Management 25:3, pages 100671.
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Jacobo Ramirez & Anne-Marie Søderberg. (2019) Recontextualizing Scandinavian practices in a Latin American regional office. Management Research: Journal of the Iberoamerican Academy of Management 18:1, pages 99-119.
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Michał Wilczewski, Anne-Marie Søderberg & Arkadiusz Gut. (2019) Storytelling and cultural learning—An expatriate manager's narratives of collaboration challenges in a multicultural business setting. Learning, Culture and Social Interaction 21, pages 362-377.
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Guido Migliaccio. 2018. Maintaining Sustainable Accounting Systems in Small Business. Maintaining Sustainable Accounting Systems in Small Business 274 301 .

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