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Journal of Gender Studies Volume 29, 2020 - Issue 4
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Articles

Gender stereotypes in original digital video advertising

Maria Elena Aramendia-MunetaGestión de Empresas, Universidad Pública de Navarra, Pamplona, SpainCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6167-3194View further author information
ORCID Icon,
Cristina Olarte-PascualEconomía y Empresa, Universidad de la Rioja, Logroño, SpainORCID Iconhttps://orcid.org/0000-0002-9853-0266View further author information
ORCID Icon &
Leonidas HatzithomasDepartment of Business Administration, University of Macedonia, Thessaloniki, GreeceORCID Iconhttps://orcid.org/0000-0002-1478-725XView further author information
ORCID Icon
Pages 403-419 | Received 10 Mar 2019, Accepted 25 Jul 2019, Published online: 05 Aug 2019

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Read on this site (3)

Hye Jin Yoon & Mina Lee. (2023) A femvertising campaign always #LikeAGirl: video responses and audience interactions on YouTube. Journal of Gender Studies 32:5, pages 415-426.
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Osnat Roth-Cohen, Halyna Sofiia Kanevska & Martin Eisend. (2023) Gender roles in online advertising. Journal of Gender Studies 32:2, pages 186-200.
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Ali B. Mahmoud, Alexander Berman, Nicholas Grigoriou & Konstantinos Solakis. Investigating gender as a moderator of extreme-context perception effects on behavioural tendencies towards fashion brands on Instagram in West Africa. Journal of Marketing Communications 0:0, pages 1-23.
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Articles from other publishers (9)

Long T. V. Nguyen, Chi Nguyen, Thuy-Linh Le, Duy Dang-Pham, Phuong Hoang & Rajkishore Nayak. 2024. Information Systems Research in Vietnam, Volume 2. Information Systems Research in Vietnam, Volume 2 9 22 .
Sunil Barthwal. (2023) Gender Portrayals and Perceptions in the New Age Society of India. Indian Journal of Gender Studies.
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Zoila Cordova-Vargas & Eliana Gallardo-Echenique. 2023. Proceedings of the 2022 International Conference on International Studies in Social Sciences and Humanities (CISOC 2022). Proceedings of the 2022 International Conference on International Studies in Social Sciences and Humanities (CISOC 2022) 264 273 .
Tina Tomažič, Karmen Blažević & Jani Pavlič. 2022. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing 1 15 .
Deepak CHHABRA. (2022) Femvertising Practices in Wellness Tourism: Case of Retreat Centers in the United States. International Journal of Health Management and Tourism.
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Heena Parveen. (2022) The Effect of Music on Cognitive Control among Media Multitaskers. Innovare Journal of Education, pages 12-14.
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NANANG YULIANTO, NARSEN AFATARA, BANI SUDARDI & WARTO. (2022) The Harmony of Woman Body in Galih Reza Suseno Paintings. Innovare Journal of Education, pages 1-6.
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Anna Fajula, Mariluz Barbeito, Estrella Barrio, Ana Maria Enrique & Juan José Perona. (2021) Feminist Stereotypes and Women’s Roles in Spanish Radio Ads. Media and Communication 9:2, pages 39-51.
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Aodheen McCartan & Fiona McMahon. 2020. The International Encyclopedia of Gender, Media, and Communication. The International Encyclopedia of Gender, Media, and Communication 1 17 .

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