Advanced search
Publication Cover
The International Review of Retail, Distribution and Consumer Research Volume 19, 2009 - Issue 5
Submit an article Journal homepage
1,475
Views
15
CrossRef citations to date
0
Altmetric
Original Articles

Virtual reality retailing on the web: emerging consumer behavioural patterns

Adam Vrechopoulos ELTRUN-IMES (Interactive Marketing and Electronic Services) Research Group, ELTRUN – The Research Center, Department of Management Science and Technology, Athens University of Economics and Business, 76 Patision Ave., 104–34, Athens, GreeceCorrespondence[email protected]
,
Konstantina Apostolou ELTRUN-IMES (Interactive Marketing and Electronic Services) Research Group, ELTRUN – The Research Center, Department of Management Science and Technology, Athens University of Economics and Business, 76 Patision Ave., 104–34, Athens, Greece
&
Vasilios Koutsiouris ELTRUN-IMES (Interactive Marketing and Electronic Services) Research Group, ELTRUN – The Research Center, Department of Management Science and Technology, Athens University of Economics and Business, 76 Patision Ave., 104–34, Athens, Greece
Pages 469-482 | Received 01 Apr 2009, Accepted 01 Oct 2009, Published online: 23 Feb 2010

Citations (15)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Neo Ligaraba, Tinashe Chuchu & Brighton Nyagadza. (2023) Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective. Cogent Business & Management 10:1.
Read now

Articles from other publishers (14)

Shobhit Kakaria, Farzad Saffari, Thomas Z. Ramsøy & Enrique Bigné. (2023) Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective. International Journal of Information Management 72, pages 102667.
Crossref
Jing (Daisy) Lyu, Ioannis Krasonikolakis & Demetris Vrontis. (2022) A systematic literature review of store atmosphere in alternative retail commerce channels. Journal of Business Research 153, pages 412-427.
Crossref
Ogechi Adeola, Olaniyi Evans, Jude Ndubuisi Edeh & Isaiah Adisa. 2022. Marketing Communications and Brand Development in Emerging Economies Volume I. Marketing Communications and Brand Development in Emerging Economies Volume I 253 280 .
Letizia Alvino, Luigi Pavone, Abhishta Abhishta & Henry Robben. (2020) Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. Frontiers in Neuroscience 14.
Crossref
Mariano Alcañiz, Enrique Bigné & Jaime Guixeres. (2019) Virtual Reality in Marketing: A Framework, Review, and Research Agenda. Frontiers in Psychology 10.
Crossref
Kirsten Cowan & Seth Ketron. (2019) A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity. Journal of Business Research 100, pages 483-492.
Crossref
Sandra Maria Correia Loureiro, João Guerreiro, Sara Eloy, Daniela Langaro & Padma Panchapakesan. (2019) Understanding the use of Virtual Reality in Marketing: A text mining-based review. Journal of Business Research 100, pages 514-530.
Crossref
Jesus Martínez-Navarro, Enrique Bigné, Jaime Guixeres, Mariano Alcañiz & Carmen Torrecilla. (2019) The influence of virtual reality in e-commerce. Journal of Business Research 100, pages 475-482.
Crossref
Liangchao Xue, Christopher J. Parker & Helen McCormick. 2019. Augmented Reality and Virtual Reality. Augmented Reality and Virtual Reality 27 41 .
Francesca Bonetti, Gary Warnaby & Lee Quinn. 2018. Augmented Reality and Virtual Reality. Augmented Reality and Virtual Reality 119 132 .
Selcen Ozturkcan. 2018. Encyclopedia of Computer Graphics and Games. Encyclopedia of Computer Graphics and Games 1 3 .
Savvas Papagiannidis, Eric See-To & Michael Bourlakis. (2014) Virtual test-driving: The impact of simulated products on purchase intention. Journal of Retailing and Consumer Services 21:5, pages 877-887.
Crossref
Ioannis Krasonikolakis, Adam Vrechopoulos & Athanasia Pouloudi. (2014) Store selection criteria and sales prediction in virtual worlds. Information & Management 51:6, pages 641-652.
Crossref
Soo In Shim & Yuri Lee. (2011) Consumer's perceived risk reduction by 3D virtual model. International Journal of Retail & Distribution Management 39:12, pages 945-959.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.