1,475
Views
15
CrossRef citations to date
0
Altmetric
Original Articles

Virtual reality retailing on the web: emerging consumer behavioural patterns

, &
Pages 469-482 | Received 01 Apr 2009, Accepted 01 Oct 2009, Published online: 23 Feb 2010

References

  • Apostolou , K. , Koutsiouris , V. and Vrechopoulos , A. 5th Student Research Conference of Management Science and Technology . Retail store atmosphere effects on consumer behaviour in the context of virtual reality. Paper presented at the 5th Student Research Conference of Management Science and Technology . May 8 . in Athens (in Greek)
  • Baker , J. , Levy , M. and Grewal , D. 1992 . An experimental approach to making retail store environmental decisions . Journal of Retailing , 68 ( 4 ) : 445 – 457 .
  • Bitner , M. J. 1992 . Servicescapes: The impact of physical surroundings on customers and employees . Journal of Marketing , 56 ( 2 ) : 57 – 71 .
  • Brooks , F. P. Jr. 1999 . What's real about virtual reality? . IEEE Computer Graphics and Applications , 19 ( 6 ) : 16 – 27 .
  • Brown , R. 1992 . Managing the “S” curves of innovation . Journal of Consumer Marketing , 9 ( 1 ) : 61 – 72 .
  • Calisir , F. and Gumussoy , C. A. 2008 . Internet banking versus other banking channels: Young consumers' view . International Journal of Information Management , 28 ( 3 ) : 215 – 221 .
  • Cox , R. and Brittain , P. 1996 . Retailing management , 3rd edition , London : Pitman Publishing .
  • Dailey , L. C. 2004 . Navigational web atmospherics: Explaining the influence of restrictive navigation cues . Journal of Business Research , 57 ( 7 ) : 795 – 803 .
  • Day , G. S. 1998 . Organizing for interactivity . Journal of Interactive Marketing , 12 ( 1 ) : 47 – 53 .
  • Davis , F. D. 1989 . Perceived usefulness, perceived ease of use and user acceptance of information technology . MIS Quarterly , 13 ( 2 ) : 319 – 339 .
  • Dix , A. , Finlay , J. , Abowd , G. and Beale , R. 1998 . Human computer interaction , 2nd edition , Prentice Hall Europe .
  • Elliot , S. and Fowell , S. 2000 . Expectations versus reality: A snapshot of consumer experiences with Internet retailing . International Journal of Information Management , 20 ( 5 ) : 323 – 336 .
  • Eroglu , S. A. , Machleit , A. K. and Davis , L. M. 2001 . Atmospheric qualities of online retailing: A conceptual model and implications . Journal of Business Research , 54 ( 2 ) : 177 – 184 .
  • Fiore , A. M. , Kim , J. and Lee , H. H. 2005 . Effect of image interactivity technology on consumer responses toward the online retailer . Journal of Interactive Marketing , 19 ( 3 ) : 38 – 53 .
  • Frost , J. H. , Chance , Z. , Norton , M. I. and Ariely , D. 2008 . People are experience goods: Improving online dating with virtual dates . Journal of Interactive Marketing , 22 ( 1 ) : 51 – 61 .
  • Griffith , D. 2005 . An examination of the influences of store layout in online retailing . Journal of Business Research , 58 ( 10 ) : 1391 – 1396 .
  • Haeckel , S. H. 1998 . About the nature and future of interactive marketing . Journal of Interactive Marketing , 12 ( 1 ) : 63 – 71 .
  • Jarvenpaa , S. L. and Todd , P. A. 1997 . Consumer reactions to electronic shopping on the World Wide Web . International Journal of Electronic Commerce , 1 ( 2 ) : 59 – 88 .
  • Jiang , Z. and Benbasat , I. 2004 . Virtual product experience: Effects of visual and functional control on perceived diagnosticity in electronic shopping . Journal of MIS , 21 ( 3 ) : 111 – 147 .
  • Kim , J. and Forsythe , S. 2008 . Adoption of virtual try-on technology for online apparel shopping . Journal of Interactive Marketing , 22 ( 2 ) : 45 – 59 .
  • Kotler , P. 1973–4 . Atmospherics as a marketing tool . Journal of Retailing , 49 ( 4 ) : 48 – 64 .
  • Kourouthanassis , P. , Giaglis , G. and Vrechopoulos , A. 2007 . Enhancing user experience through pervasive information systems: The case of pervasive retailing . International Journal of Information Management , 27 ( 5 ) : 319 – 335 .
  • Kumar , N. and Benbasat , I. Para-social presence: A re-conceptualization of social presence to capture the emerging relationship between a web site and her visitors . Proceedings of the 35th Annual Hawaii International Conference on System Sciences (HICSS) . January 7–10, in Hawaii
  • Levy , M. and Weitz , B. A. 2001 . Retailing management , 4th edition , Chicago : IRWIN .
  • Lewison , P. M. 1994 . Retailing , 5th edition , New York : Macmillan College Publishing Company .
  • Liao , C. , Palvia , P. and Lin , H.-N. 2006 . The roles of habit and web site quality in e-commerce . International Journal of Information Management , 26 ( 6 ) : 469 – 483 .
  • Malhotra , N. K. and Birks , D. F. 2006 . Marketing research: An applied approach , Updated Second , London : European Edition, Financial Times, Prentice Hall .
  • McGoldrick , P. J. and Collins , N. 2007 . Multichannel retailing: Profiling the multichannel shopper . The International Review of Retail, Distribution and Consumer Research , 17 ( 2 ) : 139 – 158 .
  • Nambisan , S. and Baron , R. A. 2007 . Interactions in virtual customer environments: Implications for product support and customer relationship management . Journal of Interactive Marketing , 21 ( 2 ) : 42 – 62 .
  • O'Keefe , R. M. , Cole , M. , Chau , P. Y.K. , Massey , A. , Montoya-Weiss , M. and Perry , M. 2000 . From the user interface to the consumer interface: Results from a global experiment . International Journal of Human Computer Studies , 53 ( 4 ) : 611 – 628 .
  • Rogers , E. M. 1983 . Diffusion of innovations , 3rd edition , New York : The Free Press .
  • Rymaszewski , M. , Au , W. J. , Ondrejka , C. , Platel , R. , Gorden , S. V. , Cézanne , J. , Cézanne , P. , Batstone-Cunningham , B. , Krotoski , A. , Trollop , C. and Rossignol , J. 2008 . Second Life: the official guide , 2nd Edition , Indianapolis, IN : Wiley Publishing .
  • Sautter , P. , Hyman , M. R. and Lukosius , V. 2004 . E-tail atmospherics: A critique of the literature and model extension . Journal of Electronic Commerce Research , 5 ( 1 ) : 14 – 24 .
  • Schloerb , D. W. 1995 . A quantitative measure of telepresence . Presence: Teleoperators and Virtual Environments , 4 ( 1 ) : 64 – 80 .
  • Schlosser , A. E. , Shavitt , S. and Kanfer , A. 1999 . Survey of Internet users' attitudes toward Internet advertising . Journal of Interactive Marketing , 13 ( 3 ) : 34 – 54 .
  • Shih , E. 1998 . Conceptualizing consumer experiences in cyberspace . European Journal of Marketing , 32 ( 7/8 ) : 655 – 663 .
  • Sivaramakrishnan , S. , Wan , F. and Tang , Z. 2007 . Giving an “e-human touch” to e-tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent . Journal of Interactive Marketing , 21 ( 1 ) : 60 – 75 .
  • Söderman , M. 2005 . Virtual reality in product evaluations with potential customers: An exploratory study comparing virtual reality with conventional product representations . Journal of Engineering Design , 16 ( 3 ) : 311 – 328 .
  • Steuer , J. 1992 . Defining virtual reality: Dimensions determining telepresence . Journal of Communication , 4 ( 2 ) : 73 – 93 .
  • Turkle , S. 1984 . The second self: Computers and the human spirit , New York : Simon & Schuster .
  • Vrechopoulos , A. , Siomkas , G. and Doukidis , G. 2001 . Internet shopping adoption by Greek consumers . European Journal of Innovation Management , 4 ( 3 ) : 142 – 52 .
  • Vrechopoulos , P. A. , O' Keefe , R. M. , Doukidis , G. L. and Siomkos , G. J. 2004 . Virtual store layout: An experimental comparison in the context of grocery retail . Journal of Retailing , 80 ( 1 ) : 13 – 22 .
  • Webster , F. Jr. 1998 . Interactivity and marketing paradigm shifts . Journal of Interactive Marketing , 12 ( 1 ) : 54 – 55 .
  • Zacharias , J. 2006 . Exploratory spatial behaviour in real and virtual environments . Landscape and Urban Planning , 78 ( 1–2 ) : 1 – 13 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.