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The International Review of Retail, Distribution and Consumer Research Volume 26, 2016 - Issue 3
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Articles

Applying the scenarios method to capture uncertainties of retail development in emerging markets

Malobi MukherjeeSaid Business School, Oxford Institute of Retail Management, University of Oxford, Oxford, UKCorrespondence[email protected]
&
Richard CuthbertsonSaid Business School, Oxford Institute of Retail Management, University of Oxford, Oxford, UK
Pages 323-346 | Received 29 Jan 2015, Accepted 08 Dec 2015, Published online: 23 Feb 2016

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Motoi Ihara. (2020) Selecting optimal intermediary channels in emerging markets: The case of Vietnamese toiletries. Journal of Marketing Channels 26:3, pages 194-207.
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Articles from other publishers (3)

Malobi Mukherjee & Jacob Wood. (2021) Consolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals. Sustainability 13:21, pages 12031.
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Felix Adamu Nandonde & John Kuada. (2018) Perspectives of retailers and local food suppliers on the evolution of modern retail in Africa. British Food Journal 120:2, pages 340-354.
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Monika Dávideková & Michal Greguš ml.. (2017) Concept of Dynamic Advertisement Composition Model Tailored to Customers´ Needs Based on Interactive Customer Input. Procedia Computer Science 109, pages 1016-1021.
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