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The International Review of Retail, Distribution and Consumer Research Volume 26, 2016 - Issue 3
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Articles

Applying the scenarios method to capture uncertainties of retail development in emerging markets

Malobi MukherjeeSaid Business School, Oxford Institute of Retail Management, University of Oxford, Oxford, UKCorrespondence[email protected]
&
Richard CuthbertsonSaid Business School, Oxford Institute of Retail Management, University of Oxford, Oxford, UK
Pages 323-346 | Received 29 Jan 2015, Accepted 08 Dec 2015, Published online: 23 Feb 2016

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