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Articles

The impact of consumer local engagement on local store patronage and customer satisfaction

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Pages 485-501 | Received 31 Jan 2017, Accepted 11 Sep 2017, Published online: 04 Dec 2017

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Louise Grimmer. (2023) The role of local government in marketing small city retailing: Examining the gap between perception and reality. The International Review of Retail, Distribution and Consumer Research 33:4, pages 371-395.
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Petr Šimek & Tomáš Sadílek. (2022) Can we localise in Central Europe from the marketing aspect: verification of a conceptual model from Czechia. The International Review of Retail, Distribution and Consumer Research 32:1, pages 25-42.
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