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Paula Rodríguez-Torrico, Lauren Trabold Apadula, Sonia San-Martín & Rebeca San José Cabezudo. (2020) Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction. Journal of Marketing Management 36:17-18, pages 1731-1761.
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Issarin Kulchitaphong, Wornchanok Chaiyasoonthorn & Singha Chaveesuk. (2021) Understanding the Effect of Generation through the Sustainability of OMNI-channel Commerce. Understanding the Effect of Generation through the Sustainability of OMNI-channel Commerce.
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Manu Sharma, Manish Gupta & Sudhanshu Joshi. (2019) Adoption barriers in engaging young consumers in the Omni-channel retailing. Young Consumers 21:2, pages 193-210.
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