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The International Review of Retail, Distribution and Consumer Research Volume 29, 2019 - Issue 1
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Article

Consumer decision-making of slow moving consumer goods in the age of multi-channels

Ann-Charlotte EwerhardSchool of Economics and Management, Lund University, Lund, SwedenCorrespondence[email protected]
,
Karel SisovskySchool of Economics and Management, Lund University, Lund, Sweden
&
Ulf JohanssonCentre for Retail Research, Lund University, Lund, SwedenCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-9294-5524
ORCID Icon
Pages 1-22 | Received 06 Aug 2017, Accepted 16 Sep 2018, Published online: 11 Jan 2019

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