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Museum Management and Curatorship Volume 35, 2020 - Issue 2
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Articles

Managing edutainment and perceived authenticity of museum visitor experience: insights from qualitative study

Tanja KomaracMarketing Department, Faculty of Economics & Business, University of Zagreb, Zagreb, CroatiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6282-3887
ORCID Icon,
Durdana Ozretic-DosenMarketing Department, Faculty of Economics & Business, University of Zagreb, Zagreb, Croatia
&
Vatroslav SkareMarketing Department, Faculty of Economics & Business, University of Zagreb, Zagreb, Croatia
Pages 160-181 | Received 31 Jan 2019, Accepted 09 Jun 2019, Published online: 20 Dec 2019

Citations (12)

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Read on this site (7)

Emma June Huebner. (2023) Museum Education Through Social Media. Studies in Art Education 64:4, pages 445-466.
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Mariapina Trunfio, Salvatore Campana & Adele Magnelli. (2023) Experimenting hybrid reality in cultural heritage reconstruction. The Peasant Civilisation Park and the ‘Vicinato a Pozzo’ museum of Matera (Italy). Museum Management and Curatorship 38:4, pages 428-450.
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Cut Aprilia, Yusra Yusra & Ida Rosnita Ismail. (2022) Measuring Tsunami Museum Visitor Satisfaction: An Importance Performance Map Analysis. Cogent Business & Management 9:1.
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Tanja Komarac & Đurđana Ozretić Došen. (2022) Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism. Current Issues in Tourism 25:22, pages 3675-3693.
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Paola Riva & Deborah Agostino. (2022) Latent dimensions of museum experience: assessing cross-cultural perspectives of visitors from tripadvisor reviews. Museum Management and Curatorship 37:6, pages 616-640.
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Alexandre Schwob, Ronan de Kervenoael, Valentina Kirova & Yan San Sim. (2022) Understanding and harnessing the potential of front-line employees’ self-governance in technologised museums and theme parks: insights from a qualitative study. Museum Management and Curatorship 0:0, pages 1-24.
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Zirui Wang & Jie Meng. Dialogues with cultural heritage via museum digitalisation: developing a model of visitors’ cognitive identity, technological agent, cultural symbolism, and public engagement. Museum Management and Curatorship 0:0, pages 1-24.
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Articles from other publishers (5)

Hajer Kefi, Ekaterina Besson, Yue Zhao & Sali Farran. (2024) Toward museum transformation: From mediation to social media-tion and fostering omni-visit experience. Information & Management 61:1, pages 103890.
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Mariapina Trunfio, Timothy Jung & Salvatore Campana. (2022) Mixed reality experiences in museums: Exploring the impact of functional elements of the devices on visitors’ immersive experiences and post-experience behaviours. Information & Management 59:8, pages 103698.
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Đurđana Ozretić Došen, Emanuela Cvetinović & Tanja Komarac. MARKETING OF RIJEKA MUSEUMS: CURRENT PRACTICES AND FUTURE DIRECTIONS. MARKETING OF RIJEKA MUSEUMS: CURRENT PRACTICES AND FUTURE DIRECTIONS.
Yuhuan Xu, Jianguo Du, Fakhar Shahzad & Xingwei Li. (2021) Untying the Influence of Green Brand Authenticity on Electronic Word-of-Mouth Intention: A Moderation–Mediation Model. Frontiers in Psychology 12.
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Alexandra Zbuchea, Mauro Romanelli & Monica Bira. 2021. Cultural Initiatives for Sustainable Development. Cultural Initiatives for Sustainable Development 61 95 .

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