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Journal of Strategic Marketing Volume 13, 2005 - Issue 2
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The resource underpinnings of competitive positions

Graham Hooley Corresponding author Aston Business School, Aston University, Birmingham B4 7ET, UK
&
Gordon Greenley Aston Business School, Aston University, Birmingham B4 7ET, UK
Pages 93-116 | Published online: 18 Feb 2007

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Samaa Taher Attia & Graham Hooley. (2007) The role of resources in achieving target competitive positions. Journal of Strategic Marketing 15:2-3, pages 91-119.
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