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Ahmed Shaalan, Ahmed Hegazy, Marwa Tourky, Ibrahim Elshaer & Haidy Ashour. (2022) Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt. Journal of Marketing Communications 28:1, pages 38-72.
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Tamer Elsharnouby & Elizabeth Parsons. (2013) When Relationship Marketing Goes Wrong: Opportunism and Consumer Well-Being in Consumer-Bank Relationships. Journal of Relationship Marketing 12:2, pages 141-163.
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Tamer Elsharnouby & Elizabeth Parsons. (2010) A broader concept of relationships: Identifying new forms of consumer–provider interactions in Egyptian financial services. Journal of Marketing Management 26:13-14, pages 1367-1388.
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H. Kincade, Jihyun Kim & Fay Gibson. (2010) Generational Consumer Segments and Shopping Process Characteristics: Baby Boomers and Echo Boomers with Apparel Product Selection Activities. Journal of Global Fashion Marketing 1:1, pages 19-29.
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Articles from other publishers (11)
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Omar S. Itani, Fernando Jaramillo & Bert Paesbrugghe. (2020) Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors. Journal of Retailing and Consumer Services 53, pages 101978.
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Yi-Hsuan Lee, Chan Hsiao, Hsin-Yi Chan & I-Chen Lee. (2019) Explorations of employee-based brand equity in the banking industry from a perceived-leadership perspective. International Journal of Bank Marketing 38:2, pages 425-455.
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Saïd Echchakoui. (2016) Relationship between sales force reputation and customer behavior: Role of experiential value added by sales force. Journal of Retailing and Consumer Services 28, pages 54-66.
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Anu Helkkula. (2011) Characterising the concept of service experience. Journal of Service Management 22:3, pages 367-389.
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Steven A. Taylor, Gary L. Hunter & Deborah L. Lindberg. (2007) Understanding (customer‐based) brand equity in financial services. Journal of Services Marketing 21:4, pages 241-252.
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Alper Özer, Akın Koçak & Orhan Çelik. (2006) Determinants of market orientation in accounting firms. Marketing Intelligence & Planning 24:6, pages 591-607.
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Andreas Leverin & Veronica Liljander. (2006) Does relationship marketing improve customer relationship satisfaction and loyalty?. International Journal of Bank Marketing 24:4, pages 232-251.
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