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Journal of Strategic Marketing Volume 14, 2006 - Issue 1: Celtic Marketing
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Original Articles

Ryanair: the Cú Chulainn of civil aviation

Brian Boru Department of Marketing, Taliesin University, Avalon Annex, Llanddewi Brefi, Tregaron, Credigion, SY25 8FXCorrespondence[email protected]
Pages 45-55 | Published online: 19 Aug 2006

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Read on this site (4)

Stephen Brown, Pierre McDonagh & Clifford J. Shultz II. (2013) A brand so bad it’s good: The paradoxical place marketing of Belfast. Journal of Marketing Management 29:11-12, pages 1251-1276.
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Neil Curry & Yuhui Gao. (2012) Low-Cost Airlines—A New Customer Relationship? An Analysis of Service Quality, Service Satisfaction, and Customer Loyalty in a Low-Cost Setting. Services Marketing Quarterly 33:2, pages 104-118.
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Mark Tadajewski & D.G. Brian Jones. (2012) Scientific marketing management and the emergence of the ethical marketing concept. Journal of Marketing Management 28:1-2, pages 37-61.
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Stephen Brown. (2007) Rosmerta marketing: introduction to the second Celtic special issue. Journal of Strategic Marketing 15:1, pages 1-6.
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Articles from other publishers (7)

Marco Alderighi, Marcella Nicolini & Claudio A. Piga. (2019) Is low-cost carriers’ revenue management a firm capability?. Journal of Air Transport Management 78, pages 15-22.
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Joshua Ignatius, Tian Siang Tan, Lalitha Dhamotharan & Mark Goh. (2018) DEREGULATION CONTROL BY MERGERS AND ACQUISITIONS: A GAME THEORETIC ANALYSIS OF THE CHINESE AIRLINE INDUSTRY. Technological and Economic Development of Economy 24:6, pages 2277-2294.
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Stephen Brown. (2015) Brands on a wet, black bough: marketing the masterworks of modernism. Arts and the Market 5:1, pages 5-24.
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Flore Bridoux & J. W. Stoelhorst. (2014) Microfoundations for stakeholder theory: Managing stakeholders with heterogeneous motives. Strategic Management Journal 35:1, pages 107-125.
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Andrew McAuley & Simon Pervan. (2014) Celtic marketing: Assessing the authenticity of a never ending story. Journal of Consumer Behaviour 13:1, pages 81-87.
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Alistair R. Anderson & Lorraine Warren. (2011) The entrepreneur as hero and jester: Enacting the entrepreneurial discourse. International Small Business Journal: Researching Entrepreneurship 29:6, pages 589-609.
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. (2007) Fight or flight?. Strategic Direction 23:1, pages 12-15.
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