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Volume 14, Issue 1

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 14, Issue 1 (2006)

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Journal of Strategic Marketing, Volume 14, Issue 1 (2006)

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Celtic Marketing

Original Articles

Article

Tiocfaidh ár lá: introduction to the special issue

Stephen Brown

Pages: 1-9

Published online: 19 Aug 2006

First Page PreviewforTiocfaidh ár lá: introduction to the special issue | Full Text | References | PDF (221.8 KB)

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Article

Guinness and the role of strategic storytelling

John Simmons

Pages: 11-18

Published online: 19 Aug 2006

First Page PreviewforGuinness and the role of strategic storytelling | Full Text | References | PDF (169.1 KB)

2308 Views
20 CrossRef citations
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Article

A tale of tales: the Apple Newton narratives

Hope Jensen Schau & Albert M. Muñiz JR

Pages: 19-33

Published online: 19 Aug 2006

First Page PreviewforA tale of tales: the Apple Newton narratives | Full Text | References | PDF (357.9 KB)

1003 Views
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Article

Climbing a stairway to heaven: Led Zeppelin's Celtic embrace

Kent Drummond

Pages: 35-43

Published online: 19 Aug 2006

First Page PreviewforClimbing a stairway to heaven: Led Zeppelin's Celtic embrace | Full Text | References | PDF (214.7 KB)

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Article

Ryanair: the Cú Chulainn of civil aviation

Brian Boru

Pages: 45-55

Published online: 19 Aug 2006

First Page PreviewforRyanair: the Cú Chulainn of civil aviation | Full Text | References | PDF (202 KB)

1193 Views
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Article

Matriarchal marketing: a manifesto

Linda M. Scott & Lisa Peñaloza

Pages: 57-67

Published online: 19 Aug 2006

First Page PreviewforMatriarchal marketing: a manifesto | Full Text | References | PDF (212.9 KB)

189 Views
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Article

A Celtic crossing: a personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation

Chris Hackley

Pages: 69-76

Published online: 19 Aug 2006

First Page PreviewforA Celtic crossing: a personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation | Full Text | References | PDF (195.6 KB)

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Article

Exploit the Levitt Write Cycle

Aedh Aherne

Pages: 77-87

Published online: 19 Aug 2006

First Page PreviewforExploit the Levitt Write Cycle | Full Text | References | PDF (207.8 KB)

208 Views
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Article

Celtic marketing: the fusion and companionship of art and science

Andrew McAuley, David Carson & Audrey Gilmore

Pages: 89-98

Published online: 19 Aug 2006

First Page PreviewforCeltic marketing: the fusion and companionship of art and science | Full Text | References | PDF (193.5 KB)

118 Views
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Journal of Strategic Marketing (Vol.14, Iss.1, 2006)

Celtic Marketing

Celtic Marketing

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