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Journal of Strategic Marketing Volume 14, 2006 - Issue 4
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Original Articles

Purchase decision‐making in fair trade and the ethical purchase ‘gap’: ‘is there a fair trade twix?’

Alex Nicholls Skoll Centre for Social Entrepreneurship, Said Business School, Park End Street, Oxford OX1 1HP, UKCorrespondence[email protected]
&
Nick Lee Aston Business School, Aston University, Aston Triangle, Birmingham B4 7ET, UK
Pages 369-386 | Published online: 13 Jun 2007

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Monica M. Popa Sârghie & John Pracejus. (2023) Alleviating inequity and promoting a moral economy through Fair Trade: how can reluctant consumers become part of the solution?. Journal of Strategic Marketing 31:2, pages 403-420.
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Arpita Khare, Amrut Sadachar & Srikant Manchiraju. (2020) Investigating the Role of Knowledge, Materialism, Product Availability, and Involvement in Predicting the Organic Clothing Purchase Behavior of Consumers in the Indian Market. Journal of International Consumer Marketing 32:3, pages 228-242.
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Songyee Hur, Jung Eun Lee & Leslie Stoel. (2020) Fair trade advertising: Influences of information type and emotional appeal congruency. Journal of Marketing Communications 26:2, pages 186-206.
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Maria del Mar Garcia-De los Salmones & Andrea Perez. (2019) The role of brand utilities: application to buying intention of fair trade products. Journal of Strategic Marketing 27:2, pages 119-135.
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Shane M. Dixon, Anna-Carin Nordvall, Wendy Cukier & W. Patrick Neumann. (2017) Young consumers’ considerations of healthy working conditions in purchasing decisions: a qualitative examination. Ergonomics 60:5, pages 601-612.
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Chanaka Jayawardhena, Kevin Morrell & Chris Stride. (2016) Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications. Journal of Marketing Management 32:7-8, pages 777-805.
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Sonali Diddi & Linda S. Niehm. (2016) Corporate Social Responsibility in the Retail Apparel Context: Exploring Consumers' Personal and Normative Influences on Patronage Intentions. Journal of Marketing Channels 23:1-2, pages 60-76.
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Maxwell Winchester, Rachael Arding & Magda Nenycz-Thiel. (2015) An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea. Journal of Food Products Marketing 21:5, pages 552-567.
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Morven G. McEachern. (2015) Corporate citizenship and its impact upon consumer moralisation, decision-making and choice. Journal of Marketing Management 31:3-4, pages 430-452.
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Bob Doherty & Daniel Wade Clarke. (2012) Drawing on “Producer-Tours”: A Technique for Addressing Consumer Uncertainty Surrounding the Consumption of Fair Trade Food Products?. Journal of Nonprofit & Public Sector Marketing 24:4, pages 296-320.
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