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Journal of Strategic Marketing Volume 17, 2009 - Issue 3-4: Strategic Sales and Strategic Marketing
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The implications of lean operations for sales strategy: from sales-force to marketing-force

Niall Piercy School of Management, University of Bath, Claverton Down, Bath, BA2 7AY, UKCorrespondence[email protected]
&
Nick Rich Cardiff Business School, Cardiff University, Cardiff, CF10 3EU, UK
Pages 237-255 | Received 31 Oct 2008, Accepted 20 Jan 2009, Published online: 24 Aug 2009

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Read on this site (2)

Zoe Radnor & Robert Johnston. (2013) Lean in UK Government: internal efficiency or customer service?. Production Planning & Control 24:10-11, pages 903-915.
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Shuyu Lin, Niall Piercy & Colin Campbell. (2013) Beyond the make-or-buy dichotomy: outsourcing creativity in the fashion sector. Production Planning & Control 24:4-5, pages 294-307.
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Articles from other publishers (7)

Leyla A. Gamidullaeva, Sergey M. Vasin, Elena V. Shkarupeta, Tatyana O. Tolstykh, Alexey G. Finogeev, Galina V. Surovitskaya & Sergey Kanarev. 2021. Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work. Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work 560 589 .
Sam Solaimani, Ardalan Haghighi Talab & Bo van der Rhee. (2019) An integrative view on Lean innovation management. Journal of Business Research 105, pages 109-120.
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Sam Solaimani, Jack van der Veen, Durward K. Sobek II, Erdogan Gulyaz & Venu Venugopal. (2019) On the application of Lean principles and practices to innovation management. The TQM Journal 31:6, pages 1064-1092.
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Fatih Cavdur, Betul Yagmahan, Ece Oguzcan, Nazli Arslan & Nurbanu Sahan. (2019) Lean service system design: a simulation-based VSM case study. Business Process Management Journal 25:7, pages 1802-1821.
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Leyla A. Gamidullaeva, Sergey M. Vasin, Elena V. Shkarupeta, Tatyana O. Tolstykh, Alexey G. Finogeev, Galina V. Surovitskaya & Sergey Kanarev. 2019. Industrial and Urban Growth Policies at the Sub-National, National, and Global Levels. Industrial and Urban Growth Policies at the Sub-National, National, and Global Levels 270 299 .
Tamara Keszey & Wim Biemans. (2016) Sales–marketing encroachment effects on innovation. Journal of Business Research 69:9, pages 3698-3706.
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Carsten Baumgarth & Lars Binckebanck. 2011. Verkaufen nach der Krise. Verkaufen nach der Krise 43 60 .

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