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Volume 17, Issue 3-4

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 17, Issue 3-4 (2009)

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Journal of Strategic Marketing, Volume 17, Issue 3-4 (2009)

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Strategic Sales and Strategic Marketing

Guest Editorial

Editorial

Special issue: strategic sales and strategic marketing

Nikala Lane

Pages: 189-190

Published online: 24 Aug 2009

CitationforSpecial issue: strategic sales and strategic marketing | Full Text | PDF (33 KB)

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Papers

Article

Searching for strategy in sales

Nikala Lane

Pages: 191-197

Published online: 24 Aug 2009

AbstractforSearching for strategy in sales | Full Text | References | PDF (63.9 KB)

329 Views
2 CrossRef citations
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Article

Strategic alignment for sales organization transformation

Raymond W. LaForge, Thomas N. Ingram & David W. Cravens

Pages: 199-219

Published online: 24 Aug 2009

AbstractforStrategic alignment for sales organization transformation | Full Text | References | PDF (172.1 KB)

1037 Views
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Article

Developing a strategic framework of key account performance

Eli Jones, Keith A. Richards, Diane Halstead & Frank Q. Fu

Pages: 221-235

Published online: 24 Aug 2009

AbstractforDeveloping a strategic framework of key account performance | Full Text | References | PDF (316.4 KB)

305 Views
10 CrossRef citations
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Article

The implications of lean operations for sales strategy: from sales-force to marketing-force

Niall Piercy & Nick Rich

Pages: 237-255

Published online: 24 Aug 2009

AbstractforThe implications of lean operations for sales strategy: from sales-force to marketing-force | Full Text | References | PDF (285.2 KB)

894 Views
9 CrossRef citations
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Article

An enterprise-wide strategic stakeholder approach to sales ethics

Linda Ferrell & O.C. Ferrell

Pages: 257-270

Published online: 24 Aug 2009

AbstractforAn enterprise-wide strategic stakeholder approach to sales ethics | Full Text | References | PDF (172.3 KB)

430 Views
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Article

Strategic sales organizations: transformation challenges and facilitators within the sales–marketing interface

Avinash Malshe

Pages: 271-289

Published online: 24 Aug 2009

AbstractforStrategic sales organizations: transformation challenges and facilitators within the sales–marketing interface | Full Text | References | PDF (825.7 KB)

543 Views
23 CrossRef citations
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Article

Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations

Kenneth Le Meunier-FitzHugh & Nikala Lane

Pages: 291-306

Published online: 24 Aug 2009

AbstractforCollaboration between sales and marketing, market orientation and business performance in business-to-business organisations | Full Text | References | PDF (147.8 KB)

1030 Views
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Article

Strategizing the sales organization

Nikala Lane & Nigel Piercy

Pages: 307-322

Published online: 24 Aug 2009

AbstractforStrategizing the sales organization | Full Text | References | PDF (360.3 KB)

671 Views
21 CrossRef citations
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Journal of Strategic Marketing (Vol.17, Iss.3-4, 2009)

Strategic Sales and Strategic Marketing

Strategic Sales and Strategic Marketing

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