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Journal of Strategic Marketing Volume 18, 2010 - Issue 4
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Boosting your product's country of origin

Brett Martin Advertising, Marketing and Public Relations, Queensland University of Technology, 2 George Street, Brisbane, 4000, AustraliaCorrespondence[email protected]
Pages 357-358 | Received 15 Nov 2009, Accepted 26 Jan 2010, Published online: 23 Jul 2010

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Fraser McLeay, Jessica Lichy & Faisal Asaad. (2020) Insights for a post-Brexit era: marketing the UK as a study destination – an analysis of Arab, Chinese, and Indian student choices. Journal of Strategic Marketing 28:2, pages 161-175.
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Seyedamir Sharifsamet, Hyun Seung Jin & Brett Martin. (2020) Marketing destinations: the impact of destination personality on consumer attitude. Journal of Strategic Marketing 28:1, pages 60-69.
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Brett A. S. Martin. (2019) The lure of the sorcerer: Consumers’ consumption meanings in the context of trading card games. Journal of Strategic Marketing 27:2, pages 151-163.
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