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Journal of Strategic Marketing Volume 18, 2010 - Issue 4
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Improving marketing–operations cross-functional relationships

Niall Piercy School of Management, University of Bath, Bath, BA2 7AY, UKCorrespondence[email protected]
Pages 337-356 | Received 01 Nov 2009, Accepted 01 Feb 2010, Published online: 23 Jul 2010

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Jon F. Kirchoff, Bridget Satinover Nichols & William J. Rowe. (2019) The impact of functional integration on perceived risk and consumer-based brand equity. Journal of Strategic Marketing 27:2, pages 136-150.
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Lei Shi. (2016) Advertising-Operations Interaction Effect on Promotion Success in the United States during the Early Stage of a Retailing Innovation. Journal of Promotion Management 22:6, pages 918-931.
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Niall Piercy & Alex Ellinger. (2015) Demand- and supply-side cross-functional relationships: an application of disconfirmation theory. Journal of Strategic Marketing 23:1, pages 49-71.
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Nick Rich & Niall Piercy. (2013) Losing patients: a systems view on healthcare improvement. Production Planning & Control 24:10-11, pages 962-975.
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Articles from other publishers (16)

Yiru Song, Adnan Ali, Gang Wang & Wenna Wang. (2023) Environmental scanning, cross‐functional coordination and the adoption of green strategies: An information processing perspective. Creativity and Innovation Management.
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Zhixiang Chen. (2022) An empirical examination on the links of cross-functional integration of production-marketing, BTO competitiveness and performance. European Journal of Management Studies 27:2, pages 173-203.
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Mingu Kang, Um. Ki-Hyun, Yongyi Shou & James Jungbae Roh. (2022) Matching goal-based incentive systems with cross-functional integration to improve operation and innovation performance. International Journal of Operations & Production Management 42:2, pages 230-254.
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Gaurav Nagpal, Naga Vamsi Krishna Jasti, Alok Kumar & Sachin Gupta. (2022) Does Cross-Functional Pedagogy of Teaching a Course Help in Management Education?. International Journal of Adult Education and Technology 13:1, pages 1-18.
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Debora Jeske & Thomas Stephen Calvard. (2020) A review of the literature on cross-functional integration (2010–2020): trends and recommendations. International Journal of Organizational Analysis 29:2, pages 401-414.
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Kedwadee Sombultawee & Sakun Boon-Itt. (2020) Marketing–operations alignment: scale development and validation. Journal of Business & Industrial Marketing 35:12, pages 2079-2095.
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R. Ghasemy Yaghin. (2020) Enhancing supply chain production-marketing planning with geometric multivariate demand function (a case study of textile industry). Computers & Industrial Engineering 140, pages 106220.
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Haijiao Li, Weijin Xu & Kuan Yang. (2019) The optimal delivery time and order quantity in an oligopoly market with time-sensitive customers. PLOS ONE 14:12, pages e0225436.
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Nguyen Phong Nguyen, Liem Viet Ngo, Tania Bucic & Nguyen Dong Phong. (2018) Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition. Industrial Marketing Management 71, pages 123-134.
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Kedwadee Sombultawee & Sakun Boon-itt. (2018) Marketing-operations alignment: A review of the literature and theoretical background. Operations Research Perspectives 5, pages 1-12.
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Kedwadee Sombultawee & Sakun Boon-itt. (2017) Marketing operations alignment: A systematic literature and citation network analysis review. Kasetsart Journal of Social Sciences.
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R. Samuel Sale, Hani I. Mesak & R. Anthony Inman. (2017) A dynamic marketing-operations interface model of new product updates. European Journal of Operational Research 257:1, pages 233-242.
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Hani I. Mesak, Abdullahel Bari, Michael S. Luehlfing & Fei Han. (2015) On modeling the advertising-operations interface under asymmetric competition. European Journal of Operational Research 240:1, pages 278-291.
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Michael Dixon, Ekaterina V. Karniouchina, Bo van der Rhee, Rohit Verma & Liana Victorino. (2014) The role of coordinated marketing-operations strategy in services. Journal of Service Management 25:2, pages 275-294.
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Adrian Payne & Pennie Frow. 2013. Strategic Customer Management. Strategic Customer Management 497 519 .
Michael J. Dixon, Ekaterina V. Karniouchina, Bo van der Rhee, Rohit Verma & Liana Victorino. (2013) The Role of Coordinated Marketing-Operations Strategy in Services: Implications for Managerial Decisions and Execution. SSRN Electronic Journal.
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