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Journal of Strategic Marketing Volume 2, 1994 - Issue 3
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Competitive positioning strategies mirroring sellers’ and buyers’ perceptions?

Leslie De Chernatony Open Business School, The Open University, Walton Hall, Milton Keynes, MK7 6AA, UK
,
Kevin Daniels Cranfield School of Management, Cranfield University, Cranfield, Bedfordshire, MK43 OAL, UK
&
Gerry Johnson Cranfield School of Management, Cranfield University, Cranfield, Bedfordshire, MK43 OAL, UK
Pages 229-248 | Published online: 28 Jul 2006

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W. Keith Story, George D. Deitz & Robert Glenn Richey. (2021) Influence of supply chain technology responsiveness on supply chain and market performance. Journal of Marketing Theory and Practice 29:4, pages 480-497.
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Jun-Hwa Cheah, Hiram Ting, Park Thaichon, Kim-Shyan Fam & Martin Bazylewich. (2021) Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space. Journal of Strategic Marketing 29:4, pages 337-358.
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Bruce H. Clark. (2011) Managerial identification of competitors: accuracy and performance consequences. Journal of Strategic Marketing 19:3, pages 209-227.
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Deborah Helman & LESLIE DE CHERNATONY. (1999) Exploring the Development of Lifestyle Retail Brands. The Service Industries Journal 19:2, pages 49-68.
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JamesF. Devlin. (1996) Single competitive markets in retail financial services. Journal of Marketing Management 12:7, pages 605-616.
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Articles from other publishers (11)

Hitoshi Mitsuhashi & Lailani L. Alcantara. (2021) Off the rivals’ radar in emerging market segments: Non-mutual rival recognition between new firms and incumbents. Long Range Planning 54:2, pages 101888.
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Florence Allard-Poesi. 2020. Les grands auteurs en stratégie. Les grands auteurs en stratégie 383 399 .
Frank G. Adams & Kenneth W. Graham. (2017) Integration, knowledge creation and B2B governance: The role of resource hierarchies in financial performance. Industrial Marketing Management 63, pages 179-191.
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Robert Glenn RicheyJrJr, Tyler R. Morgan, Kristina Lindsey-Hall & Frank G. Adams. (2016) A global exploration of Big Data in the supply chain. International Journal of Physical Distribution & Logistics Management 46:8, pages 710-739.
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Daniel D. Prior. (2016) Boundary spanning and customer service styles in business solutions implementation. Industrial Marketing Management 56, pages 120-129.
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Frank G. Adams, Robert Glenn RicheyJr.Jr., Chad W. Autry, Tyler R. Morgan & Colin B. Gabler. (2014) Supply Chain Collaboration, Integration, and Relational Technology: How Complex Operant Resources Increase Performance Outcomes. Journal of Business Logistics 35:4, pages 299-317.
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Ibrahim Mohammed, Basak Denizci Guillet & Rob Law. (2014) Competitor set identification in the hotel industry: A case study of a full-service hotel in Hong Kong. International Journal of Hospitality Management 39, pages 29-40.
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Leslie de Chernatony, Fiona Harris & Francesca Dall’Olmo Riley. (2000) Added value: its nature, roles and sustainability. European Journal of Marketing 34:1/2, pages 39-56.
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Bruce H. ClarkDavid B. Montgomery. (2018) Managerial Identification of Competitors. Journal of Marketing 63:3, pages 67-83.
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Jim Devlin & Christine T. Ennew. (1997) Understanding competitive advantage in retail financial services. International Journal of Bank Marketing 15:3, pages 73-82.
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Magdalena Krzyżanowska & Marian Moszoro. (2011) Managerial Perception of Competition: Evidence from Poland. SSRN Electronic Journal.
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