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Volume 2, Issue 3

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 2, Issue 3 (1994)

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Journal of Strategic Marketing, Volume 2, Issue 3 (1994)

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Article

Marketing's role in generating organizational competitiveness

Edward R. Bruning & Lawrence S. Lockshin

Pages: 163-188

Published online: 28 Jul 2006

AbstractforMarketing's role in generating organizational competitiveness | References | PDF (1.7 MB)

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Article

Maintaining relationships with retailers

Gary Davies

Pages: 189-210

Published online: 28 Jul 2006

AbstractforMaintaining relationships with retailers | References | PDF (1.3 MB)

137 Views
14 CrossRef citations
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Article

Product managers' influence tactics in marketing strategy development and implementation

Dennis N. Bristow & Gary L. Frankwick

Pages: 211-228

Published online: 28 Jul 2006

AbstractforProduct managers' influence tactics in marketing strategy development and implementation | References | PDF (1.1 MB)

24 Views
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Article

Competitive positioning strategies mirroring sellers’ and buyers’ perceptions?

Leslie De Chernatony, Kevin Daniels & Gerry Johnson

Pages: 229-248

Published online: 28 Jul 2006

AbstractforCompetitive positioning strategies mirroring sellers’ and buyers’ perceptions? | References | PDF (1.3 MB)

107 Views
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Journal of Strategic Marketing (Vol.2, Iss.3, 1994)

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