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Journal of Strategic Marketing Volume 6, 1998 - Issue 1
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Original Articles

An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness

Douglas W. Vorhies
Pages 3-23 | Published online: 10 Jan 2011

Citations (98)

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Sunil Hazari & Beheruz N. Sethna. (2023) A Comparison of Lifestyle Marketing and Brand Influencer Advertising for Generation Z Instagram Users. Journal of Promotion Management 29:4, pages 491-534.
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Joe Hazzam & Stephen Wilkins. (2022) International marketing capabilities development: The role of firm cultural intelligence and social media technologies. Journal of Marketing Theory and Practice 30:3, pages 325-341.
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Guangming Cao, Na Tian & Charles Blankson. (2022) Big Data, Marketing Analytics, and Firm Marketing Capabilities. Journal of Computer Information Systems 62:3, pages 442-451.
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Clóvis Teixeira Filho, Fabricio Stocker & Ana Maria Machado Toaldo. (2022) Public service performance from the perspective of marketing and innovation capabilities. Public Management Review 24:4, pages 558-578.
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Naveen Donthu, Satish Kumar, Justin Paul, Debidutta Pattnaik & Carolyn Strong. (2022) A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis. Journal of Strategic Marketing 30:3, pages 239-259.
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Ahmed Agyapong & Moses Acquaah. (2021) Organizational Capabilities, Business Strategic Orientation, and Performance in Family and Non-family Businesses in a sub-Saharan African Economy. Journal of African Business 22:3, pages 411-439.
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Diego Monferrer Tirado, Miguel Ángel Moliner Tena & Marta Estrada Guillén. (2019) Ambidexterity as a Key Factor in Banks’ Performance: A Marketing Approach. Journal of Marketing Theory and Practice 27:2, pages 227-250.
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Velimir Bole, Laura Fink & Janez Prašnikar. (2016) Customer focus competencies and the dynamics of project teams. Total Quality Management & Business Excellence 27:1-2, pages 198-214.
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Jean-Pierre van der Rest & Angela Roper. (2013) A resource-advantage perspective on pricing: shifting the focus from ends to means-end in pricing research?. Journal of Strategic Marketing 21:6, pages 484-498.
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