Journal of Strategic Marketing, Volume 6, Issue 1 (1998)

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Journal of Strategic Marketing, Volume 6, Issue 1 (1998)

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Editorials

Editorial
Editorial
Nigel F. Piercy & Lloyd C. Harris
Page: 1
Published online: 10 Jan 2011
CitationforEditorial | PDF (38.2 KB)
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Original Articles

Article
An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness
Douglas W. Vorhies
Pages: 3-23
Published online: 10 Jan 2011
AbstractforAn investigation of the factors leading to the development of marketing capabilities and organizational effectiveness | References | PDF (279.7 KB)
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Article
Market orientation and performance: empirical tests in a transition economy
Kwaku Appiah-Adu
Pages: 25-45
Published online: 10 Jan 2011
AbstractforMarket orientation and performance: empirical tests in a transition economy | References | PDF (292.2 KB)
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Article
A multivariate analysis of single competitive markets in a services
James F Devlin
Pages: 47-63
Published online: 10 Jan 2011
AbstractforA multivariate analysis of single competitive markets in a services | References | PDF (229.9 KB)
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Article
Strategic collaboration: a beneficial retail marketing strategy for car manufacturers and dealers
Ogenyi E. Omar
Pages: 65-78
Published online: 10 Jan 2011
AbstractforStrategic collaboration: a beneficial retail marketing strategy for car manufacturers and dealers | References | PDF (216.3 KB)
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