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Journal of Strategic Marketing Volume 6, 1998 - Issue 1
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Original Articles

Strategic collaboration: a beneficial retail marketing strategy for car manufacturers and dealers

Ogenyi E. Omar
Pages 65-78 | Published online: 10 Jan 2011

Citations (4)

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Read on this site (1)

Aveed Raha & Ilir Hajdini. (2022) Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks. Journal of Strategic Marketing 30:2, pages 160-179.
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Articles from other publishers (3)

Reinhold Decker & Abdullah Dagasan. (2010) Improving strategic planning processes by means of cross-company collaboration along the value chain. International Journal of Business Performance Management 12:2, pages 165.
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Giancarlo Nadin. (2008) Dealer-carmaker relationship: the theories of the duality of trust and of power-dependence. International Journal of Automotive Technology and Management 8:1, pages 71.
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Tony Kent & Ogenyi OmarTony Kent & Ogenyi Omar. 2003. Retailing. Retailing 59 83 .

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