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Journal of Strategic Marketing Volume 19, 2011 - Issue 1
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Strategic alliances as an element of innovative marketing in SMEs

Michele O'Dwyer Management and Marketing, Kemmy Business School, University of Limerick, Limerick, IrelandCorrespondence[email protected]
,
Audrey Gilmore Department of Marketing, Entrepreneurship and Strategy, University of Ulster, Jordanstown, Co. Antrim, Northern Ireland
&
David Carson Department of Marketing, Entrepreneurship and Strategy, University of Ulster, Jordanstown, Co. Antrim, Northern Ireland
Pages 91-104 | Accepted 21 Aug 2010, Published online: 18 Feb 2011

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James M. Crick. (2022) Does competitive aggressiveness negatively moderate the relationship between coopetition and customer satisfaction performance?. Journal of Strategic Marketing 30:6, pages 562-587.
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Minjung Kim, Hyejung Cho & Sungmin Ryu. (2020) The Relationship between Mutual TSI and Interfirm Contracts: The Moderating Effect of Strong Ties. Journal of Business-to-Business Marketing 27:1, pages 41-54.
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Stephen Wilkins, Muhammad Mohsin Butt & Troy Heffernan. (2018) Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms. Journal of Strategic Marketing 26:7, pages 551-567.
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Lara Agostini. (2016) Learning how to implement and manage SME marketing networks: a qualitative analysis. Knowledge Management Research & Practice 14:2, pages 225-235.
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Shenyu Li, Siva K. Balasubramanian & Peter T.L. Popkowski Leszczyc. (2014) The profit impact of the transaction-specific assets: a process model of adaptive marketing resources. Journal of Strategic Marketing 22:4, pages 316-327.
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Kristian Waerness, Elsa Solstad & Bernt Arne Bertheussen. (2023) Trust-based management control in inter-organizational relationships. Journal of Management Control 34:3, pages 317-346.
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Abhishek Dwivedi & Nicholas Pawsey. (2023) Examining the drivers of marketing innovation in SMEs. Journal of Business Research 155, pages 113409.
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Jiafeng Gu, Lorenzo Ardito & Angelo Natalicchio. (2021) CEO cognitive trust, governmental support and marketing innovation: empirical evidence from Chinese small, medium and micro enterprises. Journal of Knowledge Management 26:9, pages 2463-2484.
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Zakiyah Zahara, Muslimin Muslimin & Pricylia Chintya Dewi Buntuang. (2022) The impact of marketing innovations and business plans on business sustainability during the COVID-19 pandemic. Innovative Marketing 18:3, pages 121-135.
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Dominic Buccieri, Rajshekhar G. Javalgi & Andrew Gross. (2022) Examining the formation of entrepreneurial resources in emerging market international new ventures. Industrial Marketing Management 103, pages 1-12.
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Jason Donovan, Pieter Rutsaert, Ciro Domínguez & Meliza Peña. (2022) Capacities of local maize seed enterprises in Mexico: Implications for seed systems development. Food Security 14:2, pages 509-529.
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Zafran Ahmad, Liu Chao, Wang Chao & Saqib Ilyas. (2020) How collaboration impacts in the market orientation-performance relationship of SMEs? A perspective from belt and road initiative. Journal of Business & Industrial Marketing 36:5, pages 796-806.
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Jorge Ferreira, Arnaldo Coelho & Luiz Moutinho. (2020) Strategic alliances, exploration and exploitation and their impact on innovation and new product development: the effect of knowledge sharing. Management Decision 59:3, pages 524-567.
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James M. Crick. (2020) Unpacking the relationship between a coopetition-oriented mindset and coopetition-oriented behaviours. Journal of Business & Industrial Marketing 36:3, pages 400-419.
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Roger Brooksbank, Zahed Subhan & Richard John Calderwood. (2018) How applicable are conventional strategic marketing practices in emerging markets? An exploratory study in India. International Journal of Emerging Markets 13:5, pages 959-979.
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Michele O'Dwyer & Audrey Gilmore. (2018) Value and alliance capability and the formation of strategic alliances in SMEs: The impact of customer orientation and resource optimisation. Journal of Business Research 87, pages 58-68.
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Roger Brooksbank, Zahed Subhan & Steven Miller. (2018) What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?. Asia Pacific Journal of Marketing and Logistics 30:2, pages 309-332.
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Carolin Decker & Annika Baade. (2016) Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit. Journal of Brand Management 23:6, pages 648-665.
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Julia Nieves & Gonzalo Diaz-Meneses. (2016) Antecedents and outcomes of marketing innovation. International Journal of Contemporary Hospitality Management 28:8, pages 1554-1576.
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Lara Agostini. (2016) Organizational and Managerial Activities in the Development Process of Successful SME Marketing Networks. European Management Review 13:2, pages 91-106.
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Roger Brooksbank, Zahed Subhan, Ronald Garland & Scott Rader. (2015) Strategic marketing in times of recession versus growth: New Zealand manufacturers. Asia Pacific Journal of Marketing and Logistics 27:4, pages 600-627.
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Prashant Kumar. (2015) Green marketing innovations in small Indian firms. World Journal of Entrepreneurship, Management and Sustainable Development 11:3, pages 176-190.
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Yahya Al-Ansaari, Simon Pervan & Jun Xu. (2014) Exploiting Innovation in Dubai SMEs: The Effect of Strategic Orientation on Organizational Determinants. International Journal of Innovation and Technology Management 11:06, pages 1450039.
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Yu ZhangYu Zhang. 2014. Collaboration in the Australian and Chinese Mobile Telecommunication Markets. Collaboration in the Australian and Chinese Mobile Telecommunication Markets 31 75 .
Yu ZhangYu Zhang. 2014. Collaboration in the Australian and Chinese Mobile Telecommunication Markets. Collaboration in the Australian and Chinese Mobile Telecommunication Markets 9 30 .

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