1,797
Views
25
CrossRef citations to date
0
Altmetric
Papers

Strategic alliances as an element of innovative marketing in SMEs

, &
Pages 91-104 | Accepted 21 Aug 2010, Published online: 18 Feb 2011

References

  • Beverland , M. and Bretherton , P. 2001 . The uncertain search for opportunities: Determinants of strategic alliances . Qualitative Market Research: An International Journal , 4 ( 2 ) : 88 – 99 .
  • Boag , D.A. and Dastmalchian , A. 1988 . Market vulnerability and the design and management of the marketing functions in small firms . Journal of Small Business Management , 26 ( 4 ) : 37 – 45 .
  • Carson , D. 1985 . The evolution of marketing in small firms . European Journal of Marketing , 5 : 7 – 16 .
  • Carson , D. , Gilmore , A. and Grant , K. 1997 . “ Qualitative marketing factors which contribute to growth in the developing small firm: A discussion and proposed methodology ” . In Research at the Marketing/Entrepreneurship Interface , 461 – 472 . Chicago : University of Illinois at Chicago . Conference proceedings
  • Carson , D. , Gilmore , A. , Perry , C. and Gronhaug , K. 2001 . Qualitative marketing research , London : Sage .
  • Carson , D. and McCartan-Quinn , D. 1995 . Non-practice of theoretically based marketing in small business: Issues arising and their implications . Journal of Marketing Theory and Practice , 3 ( Part 4 ) : 24 – 31 .
  • Chaston , I. 1998 . “ Evolving ‘new marketing’ philosophies by merging existing concepts: An investigation within small hi-tech firms ” . In AMA Symposia on the Marketing and Entrepreneurship Interface , 137 – 152 . Northampton : Nene University College .
  • Cummins, D., Gilmore, A., Carson, D., & O'Donnell, A. (2000, July). What is innovative marketing in SMEs? Towards a conceptual and descriptive framework. AMA Conference proceedings, University of Derby
  • Darroch , J. and McNaughton , R. 2002 . Examining the link between knowledge management practices and types of innovation . Journal of Intellectual Capital , 3 : 210 – 222 .
  • Das , T.K. , Sen , P.K. and Dengupta , S. 2003 . Strategic alliances: A valuable way to manage intellectual capital . Journal of Intellectual Capital , 4 : 10 – 19 .
  • Dodourova , M. 2009 . Alliances as strategic tools: A cross-industry study of partnership planning, formation and success . Management Decision , 47 : 831 – 844 .
  • Drejer , I. 2006 . Identifying innovation in surveys of services: A Schumpeterian perspective . Research Policy , 33 : 551 – 562 .
  • Droege , H. , Hildebrand , D. and Heras Forcada , M. 2009 . Innovation in services: Present findings, and future pathways . Journal of Service Management , 20 : 131 – 155 .
  • Drucker , P.F. 1954 . The practice of management , New York : Harper & Row .
  • Eisenhardt , K.M. 1989 . Building theories from case study research . Academy of Management Review , 14 : 532 – 550 .
  • Ettlie , J.E. and Subramaniam , M. 2004 . Changing strategies and tactics for new-product development . Journal of Product Innovation Management , 21 : 95 – 109 .
  • Foxall , G.R. and Minkes , A.L. 1998 . “ Beyond marketing: The location of entrepreneurship in the modern corporation ” . In Research at the Marketing/Entrepreneurship Interface , 377 – 391 . Chicago : University of Illinois at Chicago . Conference proceedings
  • Gardner, D.M. (1991). Exploring the marketing/entrepreneurship interface. In Research at the Marketing/Entrepreneurship Interface, Conference proceedings (pp. 3–21). Chicago: University of Illinois at Chicago
  • Howells , J. 2006 . Intermediation and the role of intermediaries in innovation . Research Policy , 35 : 715 – 728 .
  • Hulbert , B. and Brown , R. 1998 . “ Business opportunity explored in the context of entrepreneurial marketing ” . In Proceedings, Academy of Marketing UIC/MEIG – AMA Symposia on the Marketing and Entrepreneurship Interface , 529 – 534 . Northampton : Nene University College .
  • Grönroos , C. 1996 . Relationship marketing: Strategic and tactical implications . Management Decision , 34 ( 3 ) : 5 – 14 .
  • Kandampully , J. 2002 . Innovation as the core competency of a service organisation: The role of technology, knowledge and networks . European Journal of Innovation Management , 5 : 18 – 26 .
  • Kauser , S. and Shaw , V. 2004 . The influence of behavioural and organisational characteristics on the success of international strategic alliances . International Marketing Review , 21 : 17 – 52 .
  • Kleindl , B. , Mowen , J. and Chakraborty , G. 1996 . “ Innovative market orientation: An alternative strategic orientation in marketing ” . In Research at the Marketing/Entrepreneurship Interface , 211 – 228 . Chicago : University of Illinois at Chicago . Conference proceedings
  • Knight , G. , Omura , G.S. , Hills , G.E. and Muzyka , D.F. 1995 . “ Research in marketing and entrepreneurship: An empirical analysis and comparison with historic trends ” . In Research at the Marketing/Entrepreneurship Interface , 1 – 22 . Chicago : University of Illinois at Chicago . Conference proceedings
  • Maclaran , P. and Catterall , M. 2002 . Researching the social web: Marketing information from virtual communities . Marketing Intelligence and Planning , 20 : 319 – 326 .
  • Martin, L., & Rana, B.K. (2001, 29–30 March). Social responsibility, innovation and the small firm. In The 2001 Small Business and Enterprise Development Conference (pp. 232–240). Leicester: University of Leicester
  • McCartan-Quinn , D. and Carson , D. 2003 . Issues which impact upon marketing in the small firm . Small Business Economics , 21 : 201 – 213 .
  • McEvily , S.K. , Eisenhardt , K.M.M. and Prescott , J.E. 2004 . The global acquisition, leverage, and protection of technological competencies . Strategic Management Journal , 25 : 713 – 722 .
  • Miles , I. 2000 . “ Innovation in services ” . In The Oxford handbook of innovation , Edited by: Fagerberg , J. , Mowery , D.C. and Nelson , R.R. 433 – 458 . Oxford : Oxford University Press .
  • Miles , M.P. and Darroch , J. 2006 . Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage . European Journal of Marketing , 40 : 485 – 501 .
  • Morris , M. and Lewis , P.S. 1995 . The determinants of entrepreneurial activity: Implications for marketing . European Journal of Marketing , 29 ( 7 ) : 31 – 48 .
  • Mouzas , S. 2006 . Marketing action in networks . European Journal of Marketing , 40 : 1271 – 1291 .
  • Nanda, A. (2001). Joint ventures and strategic alliances. Harvard Business School. Retrieved from www.people.hbs.edu/cormsby/jvsa/resource/bookJVSA/
  • O'Regan , N. and Ghobadian , A. 2005 . Innovation in SMEs: The impact of strategic orientation and environmental perceptions . International Journal of Productivity and Performance Management , 54 ( 2 ) : 81 – 97 .
  • Otero-Neira , C. , Lindman , M.T. and Fernandez , M.J. 2009 . Innovation and performance in SME furniture industries: An international comparative case study . Marketing Intelligence and Planning , 27 : 216 – 232 .
  • Perry , C. , Riege , A. and Brown , L. 1999 . Realism's role among scientific paradigms in marketing research . Irish Marketing Review , 12 ( 2 ) : 16 – 23 .
  • Raymond , L. , Bergeron , F. and Rivard , S. 1998 . Determinants of business process reengineering success in small and large enterprises: An empirical study in the Canadian context . Journal of Small Business Management , 36 : 72 – 85 .
  • Remenyi , D. , Williams , B. and Money , A. 1998 . Doing research in business and management: An introduction to process and method , London : Sage .
  • Rich , M. 2003 . Requirement for successful marketing alliances . Journal of Business and Industrial Marketing , 18 : 447 – 456 .
  • Salavou , H. 2004 . The concept of innovativeness: Should we need to focus? . European Journal of Innovation Management , 7 : 33 – 44 .
  • Shamdasani , P.N. and Sheth , J.N. 1995 . An experimental approach to investigation satisfaction and continuity in marketing alliances . European Journal of Marketing , 29 ( 4 ) : 6 – 23 .
  • Shaw , E. 1999 . A guide to the qualitative research process: Evidence from a small firm study . Qualitative Market Research: An International Journal , 2 ( 2 ) : 59 – 70 .
  • Stokes , D. 2000 . Putting entrepreneurship into marketing: The processes of entrepreneurial marketing . Journal of Research in Marketing and Entrepreneurship , 2 : 1 – 16 .
  • Townsend , J.D. 2003 . Understanding alliances: A review of international aspects in strategic marketing . Marketing Intelligence and Planning , 21 ( 3 ) : 143 – 155 .
  • Varadarajan , P.R. and Cunningham , M.H. 1995 . Strategic alliances: As synthesis of conceptual foundations . Journal of the Academy of Marketing Science , 23 : 282 – 296 .
  • Varamäki , E. and Vesalainen , J. 2003 . Modelling different types of multilateral cooperation between SMEs . Entrepreneurship and Regional Development , 15 : 27 – 47 .
  • Vyas , N.M. , Shelburn , W.L. and Rogers , D.C. 1995 . An analysis of strategic alliances: Forms, functions and framework . Journal of Business and Industrial Marketing , 10 ( 3 ) : 47 – 60 .
  • Wincent , J. 2005 . Does size matter? A study of firm behaviour and outcomes in strategic SME networks . Journal of Small Business and Enterprise Development , 12 : 437 – 453 .
  • Wind , Y. and Robertson , T.S. 1983 . Marketing strategy: New directions for theory and research . Journal of Marketing , 47 ( 2 ) : 12 – 25 .
  • Xie , F.T. and Johnston , W.J. 2004 . Strategic alliances: Incorporating the impact of e-business technological innovations . Journal of Business and Industrial Marketing , 19 : 208 – 222 .
  • Yin , R.K. 1994 . Case study research: Design and methods , 2nd ed. , Thousand Oaks, CA : Sage .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.