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Journal of Strategic Marketing Volume 19, 2011 - Issue 7: The Engagement of Customers Beyond Their Expected Roles
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Examining the boundary conditions of customer citizenship behaviour: a focus on consumption ritual

Christian Gilde University of Montana Western, Dillion, Montana, USA
,
Stefano Pace University of Bocconi, Milan, Italy
,
Simon J. Pervan Southern Cross Business School, Southern Cross University, PO Box 42, Tweed Heads, 2485, AustraliaCorrespondence[email protected]
&
Carolyn Strong School of Management, University of Bath, Bath, BA2 7AY, UK
Pages 619-631 | Received 01 Dec 2010, Accepted 01 Jul 2011, Published online: 25 Nov 2011

Citations (15)

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Md Sazzad Hossain, Murali Sambasivan, Abuelhassan Elshazly Abuelhassan & Gamal Sayed Ahmed Khalifa. (2023) Factors influencing customer citizenship behaviour in the hospitality industry. Annals of Leisure Research 26:1, pages 65-88.
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Samaneh Torkzadeh, Mohammadali Zolfagharian & Pramod Iyer. (2021) Customer value co-creation behaviors and service outcomes: insights from a transformative service. Journal of Strategic Marketing 29:8, pages 635-657.
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Doan T. Nguyen. (2015) Charity appeal story with a tribal stigma anti-climax twist – consequences of revealing unanticipated information in storytelling. Journal of Strategic Marketing 23:4, pages 337-352.
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M. S. Balaji. (2014) Managing customer citizenship behavior: a relationship perspective. Journal of Strategic Marketing 22:3, pages 222-239.
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Articles from other publishers (11)

Mobin Fatma & Imran Khan. (2023) Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement. Sustainability 15:7, pages 5802.
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Mobin Fatma, Imran Khan, Vikas Kumar & Avinash Kumar Shrivastava. (2022) Corporate social responsibility and customer-citizenship behaviors: the role of customer–company identification. European Business Review 34:6, pages 858-875.
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Debarati Basu, Kamalika Chakraborty, Shabana Mitra & Nishant Kumar Verma. (2021) Customer reciprocity in greening: the role of service quality. International Journal of Quality and Service Sciences 14:2, pages 238-257.
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Cindy Yunhsin Chou, Wei Wei Cheryl Leo & Tom Chen. (2021) Servicing through digital interactions andwell-being in virtual communities. Journal of Services Marketing 36:2, pages 217-231.
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Maciej Mitrega, Vojtěch Klézl & Vojtěch Spáčil. (2022) Systematic review on customer citizenship behavior: Clarifying the domain and future research agenda. Journal of Business Research 140, pages 25-39.
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Shanika Lakmali & Kanagasabai Kajendra. (2021) The role of personality traits in promoting customer citizenship behaviour: special reference to the homestay tourism context in Sri Lanka. South Asian Journal of Marketing 2:2, pages 148-167.
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Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang & Wei-Yun Lin. (2016) Does Raising Value Co-creation Increase All Customers’ Happiness?. Journal of Business Ethics 152:4, pages 1053-1067.
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Estelle Van Tonder & Leon T. De Beer. (2018) New perspectives on the role of customer satisfaction and commitment in promoting customer citizenship behaviours. South African Journal of Economic and Management Sciences 21:1.
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Ebru GÖKALİLER & Ezgi SAATÇİOĞLU. (2016) Reklamlar Aracılığıyla Betimlenen Tüketim Ritüelleri ve Marka Sadakati İlişkisi. Akdeniz Üniversitesi İletişim Fakültesi Dergisi:26, pages 24-46.
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Amjad Shamim, Zulkipli Ghazali & Abu Bakar Sedek Abdul Jamak. (2015) Extrinsic experiential value as an antecedent of customer citizenship behavior. Extrinsic experiential value as an antecedent of customer citizenship behavior.
Gina Castle Bell, Melinda R. Weathers, Sally O. Hastings & Emily B. Peterson. (2014) Investigating the Celebration of Black Friday as a Communication Ritual. Journal of Creative Communications 9:3, pages 235-251.
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