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Volume 19, Issue 7

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 19, Issue 7 (2011)

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Journal of Strategic Marketing, Volume 19, Issue 7 (2011)

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The Engagement of Customers Beyond Their Expected Roles

Guest Editorial

Editorial

The engagement of customers beyond their expected roles

Simon J. Pervan & Liliana L. Bove

Pages: 551-554

Published online: 25 Nov 2011

First Page PreviewforThe engagement of customers beyond their expected roles | Full Text | References | PDF (43.4 KB)

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Papers

Article

Exploring customer brand engagement: definition and themes

Linda Hollebeek

Pages: 555-573

Published online: 25 Nov 2011

AbstractforExploring customer brand engagement: definition and themes | Full Text | References | PDF (116.4 KB)

25025 Views
743 CrossRef citations
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Article

Understanding motives of consumers who help

Adesegun Oyedele & Penny M. Simpson

Pages: 575-589

Published online: 25 Nov 2011

AbstractforUnderstanding motives of consumers who help | Full Text | References | PDF (101.2 KB)

952 Views
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Article

How to manage consumer tribes

Robin Canniford

Pages: 591-606

Published online: 25 Nov 2011

AbstractforHow to manage consumer tribes | Full Text | References | PDF (110.7 KB)

8152 Views
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Article

Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter

Jörg Finsterwalder & Volker G. Kuppelwieser

Pages: 607-618

Published online: 25 Nov 2011

AbstractforCo-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter | Full Text | References | PDF (95.2 KB)

1191 Views
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Article

Examining the boundary conditions of customer citizenship behaviour: a focus on consumption ritual

Christian Gilde, Stefano Pace, Simon J. Pervan & Carolyn Strong

Pages: 619-631

Published online: 25 Nov 2011

AbstractforExamining the boundary conditions of customer citizenship behaviour: a focus on consumption ritual | Full Text | References | PDF (95.1 KB)

1084 Views
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Article

Contributing to well-being: customer citizenship behaviors directed to service personnel

Romana Garma & Liliana L. Bove

Pages: 633-649

Published online: 25 Nov 2011

AbstractforContributing to well-being: customer citizenship behaviors directed to service personnel | Full Text | References | PDF (109.4 KB)

1205 Views
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Miscellany

Editorial Board

Page: ebi

Published online: 25 Nov 2011

CitationforEditorial Board | PDF (110.6 KB)

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Journal of Strategic Marketing (Vol.19, Iss.7, 2011)

The Engagement of Customers Beyond Their Expected Roles

The Engagement of Customers Beyond Their Expected Roles

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