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Journal of Strategic Marketing Volume 20, 2012 - Issue 5
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The influence of acculturation on consumer relational bonding in banking relationships

Joe Choon Yean Chai Department of Marketing, University of Otago, PO Box 56, Dunedin, 9054, New ZealandCorrespondence[email protected]
,
Kenneth R. Deans Department of Marketing, University of Otago, PO Box 56, Dunedin, 9054, New Zealand
&
Sergio Biggemann Department of Marketing, University of Otago, PO Box 56, Dunedin, 9054, New Zealand
Pages 393-410 | Received 26 Nov 2011, Accepted 10 Jan 2012, Published online: 03 Apr 2012

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Md Ashaduzzaman, Charles Jebarajakirthy, Manish Das & Amit Shankar. (2021) Acculturation and apparel store loyalty among immigrants in Western countries. Journal of Marketing Management 37:5-6, pages 488-519.
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Dario Miocevic & Srdan Zdravkovic. (2020) Acculturation of Expatriate Consumers: Conditional Effects of Mental Attachments to Home Country. Journal of Global Marketing 33:3, pages 193-206.
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Hamin Hamin, Rosalie L. Tung, Chris Baumann & Susan Hoadley. (2018) Customers’ savings rate and share of wallet: the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator. Journal of Strategic Marketing 26:5, pages 400-416.
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Joe Choon Yean Chai & Sally Dibb. (2014) How consumer acculturation influences interpersonal trust. Journal of Marketing Management 30:1-2, pages 60-89.
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Articles from other publishers (2)

Rocío Arteaga-Sánchez, Maria Belda-Ruiz, Alejandro Ros-Galvez & Alfonso Rosa-Garcia. (2018) Why continue sharing: Determinants of behavior in ridesharing services. International Journal of Market Research 62:6, pages 725-742.
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Allam K. Abu Farha, Paul Sergius Koku, Sam O. Al-Kwifi & Zafar U. Ahmed. (2019) Services marketing practices in diverse cultures: Canada compared to Qatar. Journal of Services Marketing 33:7, pages 771-782.
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