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Journal of Strategic Marketing Volume 20, 2012 - Issue 5
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The mechanisms of value co-creation

Hannu Saarijärvi School of Management, University of Tampere, Tampere, FinlandCorrespondence[email protected]
Pages 381-391 | Received 17 May 2011, Accepted 10 Jan 2012, Published online: 14 May 2012

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