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Francisco do Adro, Cristina I. Fernandes & Pedro M. Veiga. (2023) The role of market orientation in the performance of NPOs. Innovation: The European Journal of Social Science Research 0:0, pages 1-27.
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Pratik Modi & Gurjeet Kaur Sahi. (2022) Who Gets the Money? Strategic Orientations and Resource Attraction by Not-for-Profit Organizations. Journal of Nonprofit & Public Sector Marketing 34:4, pages 475-499.
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Sophie Hersberger-Langloh. (2022) A Stakeholder Perspective on the Market Orientation of Swiss Nonprofit Organizations. Journal of Nonprofit & Public Sector Marketing 34:4, pages 395-420.
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David Israel Contreras-Medina, Elia Socorro Díaz-Nieto, María Guadalupe Uribe-Plaza, Nélida Carmona García & Patricia Del Carmen Mendoza-García. (2020) Nonprofit Organizations in Mexico: A Preliminary Study on Knowledge Creation From the Beneficiaries’ Perspectives. Journal of Nonprofit & Public Sector Marketing 32:5, pages 407-426.
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Peter Anabila, Adelaide Naa Amerley Kastner, Cynthia A. Bulley & Michael Mba Allan. (2020) Market orientation: a key to survival and competitive advantage in Ghana’s private universities. Journal of Marketing for Higher Education 30:1, pages 125-144.
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Pratik Modi & Gurjeet Kaur Sahi. (2018) Toward a greater understanding of the market orientation and internal market orientation relationship. Journal of Strategic Marketing 26:6, pages 532-549.
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Pratik Modi & Gurjeet Kaur Sahi. (2018) The meaning and relevance of internal market orientation in nonprofit organisations. The Service Industries Journal 38:5-6, pages 303-320.
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Stephen Lloyd & Arch G. Woodside. (2015) Advancing paradox resolution theory for interpreting non-profit, commercial, entrepreneurial strategies. Journal of Strategic Marketing 23:1, pages 3-18.
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Articles from other publishers (10)
Shubhomoy Banerjee & Abhijit Ghosh. (2022) Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance. Asia-Pacific Journal of Business Administration 15:5, pages 649-672.
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María de la Cruz Déniz‐Déniz, Josefa D. Martín‐Santana, María Katiuska Cabrera‐Suárez & Lorena Robaina‐Calderín. (2023)
A social capital approach of market orientation in public
non‐profit
organizations: The case of blood transfusion centers in Spain
. Journal of Philanthropy and Marketing 28:3.
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Badri Munir Sukoco, Zuyyinna Choirunnisa, Mohammad Fakhruddin Mudzakkir, Reza Ashari Nasution, Ely Susanto & Indrianawati Usman. (2021) Market orientation and capacity for change in higher education performance in Indonesia. Journal of Asia Business Studies 16:1, pages 80-100.
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Vijesh Chaudhary, Nazia Abbas Abidi, Rajesh Deb Barman, Rohit Bansal, Silpi Sikha Bania & Namita Gupta. (2022) Impact of social entrepreneurship on different industries, work systems, and organizations. Materials Today: Proceedings 51, pages 832-836.
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Víctor Valero-Amaro, Clementina Galera-Casquet & María Jesús Barroso-Méndez. (2021) Innovation Orientation in the Non-profit Sector: Analysis of Its Impact on the Performance of Spanish Non-governmental Development Organizations. Frontiers in Psychology 12.
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Josefa D. Martín-Santana, María Katiuska Cabrera-Suárez & María de la Cruz Déniz-Déniz. (2020) Donor Orientation and Employee Attitudes and Behavior in Spanish Blood Transfusion Centers and Services. Applied Research in Quality of Life 16:3, pages 1097-1121.
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Leonilde Conceição da Silva, Emerson Wagner Mainardes, Arilda Magna Campagnaro Teixeira & Lindemberg Costa Júnior. (2020) Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention. International Review on Public and Nonprofit Marketing 17:3, pages 353-373.
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Valero-Amaro, Galera-Casquet & Barroso-Méndez. (2019) Market Orientation in NGDOs: Construction of a Scale Focused on Their Stakeholders. Social Sciences 8:8, pages 237.
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Subhanjan Sengupta & Arunaditya Sahay. (2018) Social enterprises in the Indian context: conceptualizing through qualitative lens. Journal of Global Entrepreneurship Research 8:1.
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Subhanjan Sengupta & Arunaditya Sahay. (2017) Social entrepreneurship research in Asia-Pacific: perspectives and opportunities. Social Enterprise Journal 13:1, pages 17-37.
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