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Journal of Strategic Marketing Volume 21, 2013 - Issue 1
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Entering into strategic alliances: an empirical test of the direct and interaction effects of managers' attitudes, subjective norms, and perceived behavioral control

Carmina Cavazos Department of Marketing, Opus College of Business, University of St. Thomas, St. Paul, Minnesota, 55105, USACorrespondence[email protected]
Pages 3-24 | Received 22 Mar 2012, Accepted 30 Jul 2012, Published online: 21 Nov 2012

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Angela Paladino & Ameet Pandit. (2019) Black or green? Exploring the drivers and roadblocks behind renewable electricity consumption. Australasian Journal of Environmental Management 26:1, pages 43-62.
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Nina Michaelidou & Louise Hassan. (2014) New advances in attitude and behavioural decision-making models. Journal of Marketing Management 30:5-6, pages 519-528.
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Yusuf Abdulkarim Daiyabu, Nor Aziah Abd Manaf & Hafizah Mohamad Hsbollah. (2022) Extending the theory of planned behaviour with application to renewable energy investment: the moderating effect of tax incentives. International Journal of Energy Sector Management 17:2, pages 333-351.
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