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Journal of Strategic Marketing Volume 21, 2013 - Issue 1
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Entering into strategic alliances: an empirical test of the direct and interaction effects of managers' attitudes, subjective norms, and perceived behavioral control

Carmina Cavazos Department of Marketing, Opus College of Business, University of St. Thomas, St. Paul, Minnesota, 55105, USACorrespondence[email protected]
Pages 3-24 | Received 22 Mar 2012, Accepted 30 Jul 2012, Published online: 21 Nov 2012

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