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Journal of Strategic Marketing Volume 21, 2013 - Issue 1
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International brand strategy and mode of entry in the services sector: lessons from the financial crisis

Maximilian H. E. E. Gerrath Leeds University Business School, Leeds, UKCorrespondence[email protected]
&
Mark A. A. M. Leenders University of Plymouth Business School, Plymouth, UK
Pages 48-67 | Received 30 Mar 2012, Accepted 28 Sep 2012, Published online: 19 Dec 2012

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Michael Schellenberg, Michael John Harker & Aliakbar Jafari. (2018) International market entry mode – a systematic literature review. Journal of Strategic Marketing 26:7, pages 601-627.
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Articles from other publishers (3)

Jeanette Carlsson Hauff & Jonas Nilsson. (2017) The impact of country-of-origin cues on consumer investment behavior. European Journal of Marketing 51:2, pages 349-366.
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Ian ChastonIan Chaston. 2017. Technological Entrepreneurship. Technological Entrepreneurship 215 239 .
John Nadeau & Anja H Olafsen. (2015) Country image evaluations and migration intentions. Place Branding and Public Diplomacy 11:4, pages 293-308.
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