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Journal of Strategic Marketing Volume 21, 2013 - Issue 1
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Papers

International brand strategy and mode of entry in the services sector: lessons from the financial crisis

Maximilian H. E. E. Gerrath Leeds University Business School, Leeds, UKCorrespondence[email protected]
&
Mark A. A. M. Leenders University of Plymouth Business School, Plymouth, UK
Pages 48-67 | Received 30 Mar 2012, Accepted 28 Sep 2012, Published online: 19 Dec 2012

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