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Journal of Strategic Marketing Volume 21, 2013 - Issue 6
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Customer perception of service quality and perceived price and fairness: a comparison between public and new private sector banks

Vinita KauraFaculty of Management Studies, Mody Institute of Technology and Science, Lakshmangarh, IndiaCorrespondence[email protected]
,
Chalasani S. Durga PrasadFaculty of Management Studies, Mody Institute of Technology and Science, Lakshmangarh, India
&
Sourabh SharmaFaculty of Management Studies, Mody Institute of Technology and Science, Lakshmangarh, India
Pages 513-528 | Received 16 Dec 2012, Accepted 09 May 2013, Published online: 08 Jul 2013

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Hasan Muhammad Baniamin & Ishtiaq Jamil. (2023) Role of anti-/pro-public sector bias in shaping perceived performance and fairness: an experimental exploration in South Asia. Contemporary South Asia 31:4, pages 615-632.
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Articles from other publishers (3)

Nathan Chubaka Mushagalusa, Eddy Balemba Kanyurhi, Deogratias Bugandwa Mungu Akonkwa & Patrick Murhula Cubaka. (2021) Measuring price fairness and its impact on consumers’ trust and switching intentions in microfinance institutions. Journal of Financial Services Marketing 27:2, pages 111-135.
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Tahir M. Nisar, Nick Hajli, Guru Prabhakar & Yogesh Dwivedi. (2019) Sharing economy and the lodging websites. Information Technology & People 33:3, pages 873-896.
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Mariëtte Louise Zietsman, Pierre Mostert & Göran Svensson. (2019) Perceived price and service quality as mediators between price fairness and perceived value in business banking relationships. International Journal of Bank Marketing 37:1, pages 2-19.
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