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Journal of Strategic Marketing Volume 21, 2013 - Issue 6
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Customer perception of service quality and perceived price and fairness: a comparison between public and new private sector banks

Vinita KauraFaculty of Management Studies, Mody Institute of Technology and Science, Lakshmangarh, IndiaCorrespondence[email protected]
,
Chalasani S. Durga PrasadFaculty of Management Studies, Mody Institute of Technology and Science, Lakshmangarh, India
&
Sourabh SharmaFaculty of Management Studies, Mody Institute of Technology and Science, Lakshmangarh, India
Pages 513-528 | Received 16 Dec 2012, Accepted 09 May 2013, Published online: 08 Jul 2013

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