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Journal of Strategic Marketing Volume 23, 2015 - Issue 7
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Articles

Entrepreneurial business development through building tribes

Markus HolzweberRoskilde University, Business, Roskilde, Denmark
,
Jan MattssonRoskilde University, Business, Roskilde, Denmark
&
Craig StandingECU, Business, 270 Joondalup Drive, JoondalupJoondalup 6027, AustraliaCorrespondence[email protected]
Pages 563-578 | Received 25 Jun 2014, Accepted 12 Dec 2014, Published online: 21 Jan 2015

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Read on this site (2)

Astrid L. Keel, Claire E. Lending & Beverly Marshall. (2021) The impact of online buzz on internet IPO valuation. Journal of Strategic Marketing 29:1, pages 24-46.
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Stuart J. Barnes & Jan Mattsson. (2016) Building tribal communities in the collaborative economy: an innovation framework. Prometheus 34:2, pages 95-113.
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Articles from other publishers (5)

Birgit Leick & Anh Nguyen Duc. (2023) Translating mission-driven sustainability values into a value-creating business model: The Norwegian start-up Ducky AS. The International Journal of Entrepreneurship and Innovation.
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Manuela Escobar-Sierra & Felipe Calderón-Valencia. (2021) A tool for analysing organisational clans and tribes: the case of the transformation of Medellin city, Colombia. Industrial and Commercial Training 54:1, pages 17-35.
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Peter Gloor, Andrea Fronzetti Colladon, Joao Marcos de Oliveira & Paola Rovelli. (2020) Put your money where your mouth is: Using deep learning to identify consumer tribes from word usage. International Journal of Information Management 51, pages 101924.
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Lee Morgan & Peter A. Gloor. 2020. Digital Transformation of Collaboration. Digital Transformation of Collaboration 95 110 .
Peter A. Gloor, Andrea Fronzetti Colladon, Joao Marcos de Oliveira, Paola Rovelli, Manuel Galbier & Manfred Vogel. 2019. Collaborative Innovation Networks. Collaborative Innovation Networks 91 111 .

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