Journal of Strategic Marketing, Volume 23, Issue 7 (2015)

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Journal of Strategic Marketing, Volume 23, Issue 7 (2015)

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Editorial

Editorial
Editorial
Nigel Piercy & Carolyn Strong
Pages: 561-562
Published online: 05 Nov 2015
CitationforEditorial | Full Text | PDF (66.8 KB)
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Articles

Article
Entrepreneurial business development through building tribes
Markus Holzweber, Jan Mattsson & Craig Standing
Pages: 563-578
Published online: 21 Jan 2015
AbstractforEntrepreneurial business development through building tribes | Full Text | References | PDF (252.8 KB)
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Article
Application of TOC-based framework to improve market orientation in a non-profit organization
Mahesh C. Gupta, Stewart Bridgman & Gurjeet Kaur Sahi
Pages: 579-599
Published online: 30 Jan 2015
AbstractforApplication of TOC-based framework to improve market orientation in a non-profit organization | Full Text | References | PDF (606 KB)
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Article
An evaluation of the role of green marketing and a firm’s internal practices for environmental sustainability
Clare D'Souza, Mehdi Taghian, Gillian Sullivan-Mort & Andrew Gilmore
Pages: 600-615
Published online: 30 Jan 2015
AbstractforAn evaluation of the role of green marketing and a firm’s internal practices for environmental sustainability | Full Text | References | PDF (164.2 KB)
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Article
Opportunity recognition by growing SMEs: a managerial or entrepreneurial function?
Bev Hulbert, Audrey Gilmore & David Carson
Pages: 616-642
Published online: 05 Feb 2015
AbstractforOpportunity recognition by growing SMEs: a managerial or entrepreneurial function? | Full Text | References | PDF (189.8 KB)
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Article
Long term evolution mobile services and intention to adopt: a Malaysian perspective
Philip James Kitchen, Roy Martin & Norbani Che-Ha
Pages: 643-654
Published online: 20 Jan 2015
AbstractforLong term evolution mobile services and intention to adopt: a Malaysian perspective | Full Text | References | PDF (180.4 KB)
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Erratum

Correction
Erratum
Page: i
Published online: 05 Nov 2015
CitationforErratum | Full Text | PDF (58.8 KB)
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Editorial Board

Editorial Board
Page: ebi
Published online: 05 Nov 2015
CitationforEditorial Board | Full Text | PDF (52.1 KB)
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