Advanced search
Publication Cover
Journal of Strategic Marketing Volume 23, 2015 - Issue 7
Submit an article Journal homepage
458
Views
3
CrossRef citations to date
0
Altmetric
Articles

Application of TOC-based framework to improve market orientation in a non-profit organization

Mahesh C. GuptaDepartment of Management, University of Louisville, Louisville, KY, 40292, USACorrespondence[email protected]
,
Jr Stewart BridgmanDepartment of Management, University of Louisville, Louisville, KY, 40292, USA
&
Gurjeet Kaur SahiPost Graduate Department of Commerce, University of Jammu, Jammu, 180006, India
Pages 579-599 | Received 30 Jul 2014, Accepted 15 Dec 2014, Published online: 30 Jan 2015

Citations (3)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Francisco do Adro, Cristina I. Fernandes & Pedro M. Veiga. (2023) The role of market orientation in the performance of NPOs. Innovation: The European Journal of Social Science Research 0:0, pages 1-27.
Read now
Gustavo M. Bacelar-Silva, James F. Cox$suffix/text()$suffix/text() & Pedro Pereira Rodrigues. (2022) Outcomes of managing healthcare services using the Theory of Constraints: A systematic review. Health Systems 11:1, pages 1-16.
Read now

Articles from other publishers (1)

Chandrashekhar Chaudhari, Vivek Khanzode, Rauf Iqbal & Vishwas Dohale. 2023. Advances in Best-Worst Method. Advances in Best-Worst Method 146 160 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.